Taco Bell: Ad Age Marketer of the Year
February 27, 2014
Executive Summary
Taco Bell, named the 2013 Ad Age Marketer of the Year, has proved successful with its approach to new product innovation, Millennial-targeted marketing, and social media. But back in 2010, Taco Bell needed to face the realization that its brand wasn’t perceived as “cool” anymore. Chris Brandt, CMO at Taco Bell, shared how the successful “Live más” platform was designed and executed to address shifting consumer behaviors and food culture, bringing relevancy and growth to the brand.
View video below.
Source
“Taco Bell: Ad Age Marketer of the Year.” Chris Brandt, Chief Marketing Officer at Taco Bell. ANA 2014 Brand Masters Conference, 2/27/14.
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