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The American Heart Association and the Multicultural Community

November 4, 2013

Executive Summary

According to the U.S. Department of Health and Human Services’ Office of Minority Health, heart disease is the leading cause of death among minorities in the United States. The American Heart Association is the nation’s oldest and largest voluntary organization devoted to fighting cardiovascular diseases and stroke. Gerald E. Johnson II, chief diversity officer and senior vice president, engagement marketing at the American Heart Association, discussed how the brand raised awareness in and educated the African-American and Hispanic communities about this silent killer through various multicultural initiatives and advertising campaigns.

View highlight video below.



Source

“The American Heart Association and the Multicultural Community.” Gerald E. Johnson II, Chief Diversity Officer and Senior Vice President, Engagement Marketing at the American Heart Association. ANA Multicultural Marketing & Diversity Conference, 11/04/13.

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