Forrester: The Advertiser Perspective on the Hottest Media Issues
April 1, 2014
Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.
View video below.
“Forrester: The Advertiser Perspective on the Hottest Media Issues.” Jim Nail, Principal Analyst at Forrester Research. ANA Media Leadership Conference, 4/01/14.
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