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Forrester: The Advertiser Perspective on the Hottest Media Issues

April 1, 2014

Executive Summary

Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.

View video below.



Source

“Forrester: The Advertiser Perspective on the Hottest Media Issues.” Jim Nail, Principal Analyst at Forrester Research. ANA Media Leadership Conference, 4/01/14.

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