The State of Marketing Analytics — A Roundtable Discussion | Webinar Rewinds | Event Video | All MKC Content | ANA

The State of Marketing Analytics — A Roundtable Discussion

In an era where economic downturns loom and financial allocations undergo rigorous assessments, marketing analytics teams are under pressure to demonstrate tangible value. In this webinar, a panel of industry experts discussed marketing analytics teams’ biggest challenges — and opportunities — in 2023.