Ethical Marketing: Resources
ANA's Center for Ethical Marketing aims to aid businesses "build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees. The Center seeks to educate, elevate, and advance accountability for the industry and mediate consumer complaints." Below are some helpful and timely resources to guide marketers.
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Your Green Toolkit for Earth Day and Every Day
Webinar Rewinds April 20, 2023In this webinar, the ANA’s Center for Ethical Marketing teamed up with the Sustainability Collective to discuss why it's important to prioritize the environment in advertising and how companies can effectively communicate sustainability efforts to their customers.
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Driving Data Ethics to Build Consumer Trust
Event Recaps April 14, 2023Mark Proulx, head of media responsibility at Johnson & Johnson Consumer Health, shared some of the ways in which having a robust data ethics policy can benefit brands.
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Spring into Your Marketing Campaigns with Green Tips for Earth Day and Every Day
Ethics Issue Alerts April 6, 2023As we approach Earth Day, April 22 2023, it is a good time to act as businesses, organizations, and consumers to maximize our limited resources, reduce our carbon footprint, and build trust in our industry as one that respects the environment.
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FUNdamentals of Ethical Marketing: Ethical Dilemmas — What Would You Do?
Webinar Rewinds March 30, 2023In this webinar, senior staff from ANA’s Center for Ethical Marketing provided recent cases of potentially unethical marketing practices. Get insights and tips to avoid ethical pitfalls and improve your marketing campaigns' ethical practices.
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Artificial Intelligence (AI) and Marketing Ethics
Ethics Issue Alerts March 16, 2023With the advent of AI and synthetic media across the marketing ecosystem, ethics may not always be factored in and may instead become an afterthought. This can lead to risk for brands.
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ANA Ethics Update
Event Recaps February 8, 2023ANA’s Senny Boone provided an update from the ANA Center for Ethical Marketing on such initiatives as the ANA Privacy Shield Program, DMAchoice, and an affiliation with the Digital Advertising Alliance (DAA).
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Consumer Fraud — In Your Name or on Your Platform — Is at a Crisis Level: An Opportunity for Brands
Ethics Issue Alerts October 21, 2022The scope of fraud on unsuspecting consumers is on the rise with a loss of billions and billions of dollars nationwide. There is a real opportunity for companies to take a greater leadership role by educating consumers, training employees, and taking preventative steps to protect their brand and support fraud victims.
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To Be or Not to Be — Is it Truly Anonymized Data?
Ethics Issue Alerts August 31, 2022In recent years, consumer privacy has garnered a lot of attention and scrutiny from legislators and regulators. The latest alarm has been sounded by the Federal Trade Commission (FTC) regarding business practices involving anonymized data.
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Fake Warranties and Marketing Offers Cloaked as Unpaid Invoices
Ethics Issue Alerts May 22, 2022ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has created this update, providing guidance and resources on the subject.
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5 Marketing Leaders on Ethical Marketing
Industry Insights April 7, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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Marketing and Protecting Children
Ethics Issue Alerts January 11, 2022This ethics update focuses on the pitfalls to avoid when marketing to children as well as provides you with key tips for how to do so in an effective, respectful, and safe manner.
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