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Multicultural and Inclusive Marketing Awards
Putney Empowers Juneteenth Education with AI
Putney launched ChatJuneteenth, the first AI tool built for a holiday, to shift the educational burden away from Black Americans and offer inclusive, accessible learning about Juneteenth’s history and meaning.
Multicultural and Inclusive Marketing Awards
AAPI/McDonald's Scholars: AI-Driven Storytelling
McDonald’s used AI-powered storytelling to spotlight real AAPI student journeys, challenging stereotypes and driving scholarship awareness. The campaign blended innovation and authenticity to deepen its connection with underserved Asian communities.
In-House Excellence Awards
WestJet Highlights AI’s Shortcomings as a Reminder of Real Travel’s Importance
WestJet’s in-house agency Propel created a satirical ad for AI-generated vacation memories, which would supposedly obviate the need for real travel. However, the garish distortions exhibited by these “memories” humorously highlighted how valuable IRL travel remained.
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AI Commerce Will Succeed Only If It Protects Consumer Trust
Knowledge Partners
Knowledge Partners
Long Live the World Cup Mascots
The FIFA cycle of introducing and retiring World Cup mascots may be undermining one of marketing's most powerful tools: sustained character familiarity. Brands that treat mascots as long-term narrative assets — not single-tournament props — could build the emotional depth that drives lasting recognition.
Knowledge Partners
Kid-Powered, Parent-Approved: How Gen Alpha Is Rewriting the Path to Purchase
Collage Group’s 2026 Gen Alpha study explores how the traditional purchase funnel has evolved into a dynamic, non-linear system shaped by kids, parents, and culture. Drawing on survey data of households with children ages 6–13, the research highlights how Gen Alpha drives discovery, co-creation, and influence, while parents act as filters of trust and value.
