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Multicultural and Inclusive Marketing Awards
Sprite Transforms Its "Obey Your Thirst" Campaign with a Fresh Spokeswoman
The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.
Multicultural and Inclusive Marketing Awards
Corona’s Beach Upgrades Empower First-Time Visitors with Disabilities
Corona launched Accessing Paradise to make Canadian beaches more inclusive for people with mobility impairments, combining accessibility upgrades with community engagement and environmental responsibility to expand access to nature.
Multicultural and Inclusive Marketing Awards
Coca-Cola Reimagines Holiday Giving Through Filipino Traditions
Coca-Cola celebrated Filipino-Canadian holiday traditions by spotlighting Sari-Sari stores and Balikbayan boxes, creating emotional impact through community storytelling, cultural relevance, and a showstopping out-of-home activation.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
From Dull to Distinctive: What Every Marketer Can Learn from the Categories That Get Emotion Right
More than 50 percent of ads generate zero emotional response, and System1's new research reveals which categories get feeling right — and why. The findings could reshape how B2B and B2C marketers approach creative strategy.
Knowledge Partners
Your Guide to Digital Replicas in the 2025 SAG-AFTRA Commercials Contracts
Thinking about using AI to save time, create more campaigns, or generate efficiencies in commercial production? In this video, the Joint Policy Committee (JPC) breaks down the new AI terms for Digital Replicas introduced in the 2025 SAG-AFTRA Commercials Contracts.
Knowledge Partners
GroundTruth Strategy Guide Game Day 2026
GroundTruth shares how brands can thoughtfully execute their Super Bowl 2026 strategy through various parts of the marketing cycle.
