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About the Conference

March 28-30, 2022 | In-Person and Virtual

"Keys to Driving Business Transformation and Growth with Data, Analytics and Technology"

Today's growth leaders know it's essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from Gartner, these same leaders report that they're only leveraging about 58 percent of their marketing technology capabilities. So why settle for a D+ when an A+ is possible?

At the 2022 ANA Masters of Data and Technology Conference, hear first-hand from C-suite marketing and data leaders at top brands who have found the key to unlock the full potential of their data and technology capabilities. Learn how data and technology is transforming companies, large and small, as well as the pain points and missed opportunities they have encountered throughout their journey. But that's not all. You'll also hear from industry experts and leading service providers as they share the hottest trends in data and technology, addressability, data privacy, and measurement, as well as their insights on what's coming next.

This conference is for marketers at all levels looking to be inspired and educated in this space, from C-suite leaders looking for the data and martech pulse, to data and technology practitioners seeking new approaches and cutting-edge solutions. Gain valuable insights on how to build a competitive advantage for your company by tackling the many challenges in martech, data, and analytics. Unlock your personal growth, impact your company's bottom-line, and stay ahead of this rapidly evolving ecosystem.


Join the conversation at #ANADataMasters


Register Now   Buy a Corporate Package

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

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To change, cancel, or reinstate your registration, please email registration@ana.net.

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Don't Miss the 2022 International ECHO Awards Gala!


The ANA International ECHO Awards launched in 1929 and relentlessly focus on seeking out and recognizing marketers from around the world who have dared to imagine a future rich with the opportunity of data, and who have explored its potential to advance their brands toward new frontiers. Each category is dedicated to an area of expertise critical to improving performance in today’s data-driven marketing ecosystem.

Come celebrate the creative exploration, inspiration, ideas, and brilliance of our 2022 winners the evening of March 28, 2022, at the 2022 ANA Masters of Data and Technology Conference. The Gala dinner and ceremony are included in your conference registration. For those interested in attending only the Gala, please register for the ECHO Awards Gala Only.



Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

The 2021 ANA Masters of Data & Technology Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer, IPG
  • Mayur Gupta, Chief Marketing & Strategy Officer, Gannett / USA TODAY NETWORK
  • David Tucker, Senior Vice President of Strategy, MAGNA Global
  • Deborah Wahl, Global CMO, General Motors Company
Your In-Person Venue

Rosen Shingle Creek

9939 Universal Blvd., Orlando, FL 32819

For those registered to attend the conference, the ANA has negotiated a special room rate of $279 per night at the Rosen Shingle Creek. The cut-off date to obtain this discounted rate is Monday, March 7, 2022, after which prevailing rates apply.

Before you head to the conference, please review our safety protocols for more information about how we've committed to making the in-person experience safe and valuable for all attendees.

Make your room reservation

Your Virtual Event Platform
Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:


Google Play (for Android devices)  |  App Store (for iOS devices)


Hosts and Speakers

Jordan Abbott

Chief Data Ethics Officer


Scott Brinker

Vice President Platform Ecosystem, HubSpot

Editor, chiefmartec.com

Sheila Colclasure

Global Chief Digital Responsibility and Public Policy Officer


Michelle Froah

SVP Global Marketing Strategy & Sciences


Marcelo Galdieri

SVP, Brand and Franchise Management

National Geographic

Bob Liodice

Chief Executive Officer


Jennifer Mathissen

Chief Marketing Officer

Santander US

Chris Oswald

Senior Vice President, Government Relations


Cara Pratt

Senior Vice President

Kroger Precision Marketing

Michelle Van Slyke

SVP, Marketing & Sales

The UPS Store

William White

Chief Marketing Officer


About  |  Agenda  |  ECHO Awards  |  Speakers  |  Safety  |  Pricing  |  Register