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All sessions listed below are in Eastern Time (ET).

TIME EVENT DETAILS LOCATION
Monday, March 28, 2022
1:00pm REGISTRATION OPENS

2:00pm
- 2:10pm

HOUSEKEEPING

2:10pm
- 2:42pm

RESPONSIBLE MARKETING – FOR PEOPLE AND FOR BRANDS

Consumer privacy and data expectations coupled with the dynamic and changing world of digital advertising are hot topics in the media, for legislators, and for brands. In this session we’ll explore how people truly feel about data use and the value they get in return,  what brands believe they need in order to thrive in today’s environment, and the intersection of the two.

Sheila Colclasure
Global Chief Digital Responsibility and Public Policy Officer Kinesso
Jordan Abbott
Chief Data Ethics Officer Acxiom
2:42pm
- 3:13pm

INNOVATION: THE CENTRALIZED SOURCE OF STRATEGIC GROWTH

The role of data, and the technology behind it continues to change, data and marketing leaders must not just adapt, but grow at lightning speed. Organizations of all sizes and revenue are faced with tough questions— and strategies must hone on both scalability and repeatability. Using both discrete (machine learning) and aggregated (econometric) techniques— this session will address how to transform into agile analytics organizations. Optimizing overall marketing mix to improve return-on-investment Attribute value to channels—and identify which channels are over- and under-invested; matching the right customers to the right message and cadence; improving machine learning performance with cutting-edge techniques and identification of new signal; and integrating digital and offline channel data will be among the many touchpoints discussed.

MarketBridge
3:13pm
- 3:33pm
COFFEE BREAK

3:33pm
- 4:04pm

THE GOLDEN AGE OF CX: WHY MADTECH IS THE INNOVATION OF THE FUTURE

It is no secret that consumers are spending more and more time in digital channels online – a shift that brings into focus the evolving customer journey and the need to transform the experience to meet the moment best. Yet, with growing marketing stacks and disconnected data sets, it can be challenging for marketers to connect the dots. Join Oracle Advertising and Customer Experience for a thought-provoking session focused on a new standard of customer experiences. Discover solutions that can solve industry challenges, empower organizations to work in new and different ways – and show the promise of engineering new experiences to inform a new era of digital transformation.

Oracle
4:04pm
- 4:55pm

FINDING TRUTH IN DATA

In this session, Nielsen and Wharton will provide case studies that will showcase the following learnings:

  • Finding truth in the data is critical because it ultimately influences what you see and hear.
  • Making data accurate requires individuals and companies to administer guidelines and vigilance around the data and how it is used. (data governance)
  • Staying true to the truth and making sure your data is as accurate and unbiased as possible requires companies and individuals to take a stand and to make investments that require out-of-the-box thinking and discipline to implement.
  • Having the right data, asking the right questions, and being willing to share the truth and knowledge are critical to success for companies, customers, and society.
  • In marketplaces and society that can become increasingly fragmented, truth is a valuable commodity to thwart out bias and provide a great equalizer for competition.

The Wharton School at the University of Pennsylvania
6:00pm
- 7:00pm
RECEPTION

Tuesday, March 29, 2022
8:00am
- 9:00am
BREAKFAST  

TRENDS FOR 2022 AND BEYOND: WHAT CMOS AND CDOS MUST PREPARE FOR IN THE YEAR AHEAD, AND BEYOND

The COVID-19 pandemic pushed consumers to adapt digital channels at an unprecedented pace and increased their expectations for a personalized brand experience. As such, CMOs were forced to change faster than ever this past year.  However, the need for change is far from over, and CMOs will continue to be tested throughout 2022. How? Consumers who demand unwavering attention and focus from the brands they love. Cultural shifts that require brands to demonstrate a clear purpose and use more empathetic marketing.  At the same time, constraints on choice are imposed on companies as the walled gardens grow taller, and the ensuing difficulty of delivering experiences that consumers.

Zeta Global
9:00am
- 9:36am
OPENING REMARKS AND HOUSEKEEPING
Bill Tucker
Group EVP- Industry Leadership, Data & Analytics, MarTech, Measurement ANA
9:36am
- 10:12am

SESSION TO BE ANNOUNCED

10:12am
- 10:48am

THE CONNECTED DIGITAL WORLD OF INTEL

Intel
10:48am
- 11:08am
COFFEE BREAK

11:08am
- 11:44am

TWITTER INSIGHTS THAT CAPTURE THE AUDIENCE

Beverly Jackson
Vice President Global Brand and Consumer Marketing Twitter
11:44am
- 12:20pm

WILLIAM WHITE THE CMO OF WALMART – MARKETING INSPIRATION IN DATA AND TECHNOLOGY

William White
Chief Marketing Officer Walmart
12:20pm
- 1:25pm
LUNCH  

THE WORLD HAS CHANGED – HAVE YOUR ANALYTICS? THE FUTURE OF CONSUMER ENHANCING DATA & ANALYTICS

As the world and our industry become more and more disruptive and disrupted, data and analytics need to keep up. Analytic Partners will discuss evolve their analytics strategies to thrive, and how a holistic approach can transform an organization’s ability to quantity influences on brand and business outcomes, as well as how brands can apply commercial mix analytics to their strategies to uncover new opportunities for sustained growth. Using real-life case studies, this session will also demonstrate the importance of speed of insights, model cadence, scenario planning, war gaming, and testing and experimentation.

Analytic Partners
1:25pm
- 2:02pm

THE MARTECH ECOSYSTEM: WHAT YOU NEED TO KNOW RIGHT NOW

The landscape of marketing technology solutions is vast and rapidly expanding. In fact, the MarTech ecosystem has grown to feature over 8,000 entities and marketers are increasingly dependent on these technologies to deliver value to their customers. Choosing the right set of partners and platforms, and establishing the internal capabilities to leverage them, is essential. Scott Brinker, VP of platform ecosystem at HubSpot and editor at ChiefMarTec.com, shared insights into the vast array of marketing tools that are out there today and gave his view of what is the next big thing in the MarTech arena.

Scott Brinker
VP and Editor Hubspot and ChiefMarTech.com
2:02pm
- 2:38pm

THE SCIENCE OF CONNECTION: USING DATA AND TECHNOLOGY TO DRIVE DEEPER, MORE HUMAN CONNECTIONS

As the world and businesses become more data and technologically driven, the desire for more human and authentic connections continues to emerge as our customer’s number one need.   How can we rethink how data and technology actually become a key driver in deepening these human connections between our brands and the customers who choose them?   Applying marketing science principles to better understand drivers of trust, moments that matter, and uncovering real consumer shifts and needs can lets to more impactful, high-tech/high-touch omnichannel approach to demonstrating humanity and authenticity to our customers when and where they need it most.

Michelle Froah
SVP, Global Marketing Strategy & Sciences MetLife
2:38pm
- 2:58pm
COFFEE BREAK

2:58pm
- 3:34pm

MANAGING IDENTIFIERS PANEL DISCUSSION

Bill Tucker
Group EVP- Industry Leadership, Data & Analytics, MarTech, Measurement ANA
3:34pm
- 4:10pm

MEETING THE NEEDS OF TODAY’S AND TOMORROW’S ENTREPRENEURS

In this talk Michelle Van Slyke, SVP Marketing and Sales, will share how technology and data fuels The UPS Store’s Customer First approach. She will share her and her team’s journey to bringing to market a suite of cutting-edge solutions and products that make The UPS Store the market leader. You’ll learn how The UPS Store applies data-based insights to identify current and future needs of their core small business owner target – while not losing sight of general customers – and the positive impact it has on its business. This is a talk not to be missed!  

Michelle Van Slyke
SVP, Marketing & Sales The UPS Store, Inc
4:10pm
- 4:20pm

CLOSING REMARKS

Michael Donnelly
Executive Vice President- Marketing Technology ANA
6:30pm
- 9:30pm
INTERNATIONAL ECHO AWARDS RECEPTION AND GALA

Our industry will come together to honor the best work across the globe as viewed through the data and analytics lens and judged in three areas; strategy, creative, and results.  Join the international award ceremony that celebrates the creative exploration, inspiration, ideas, and brilliance of our Gold, Silver, and Bronze Award winners in several categories, including the newest award – The Marketing Data Strategy of the Year, and the year's best in show award - The Diamond ECHO.

Wednesday, March 30, 2022
8:00am
- 9:00am
BREAKFAST  

KEEPING THE CUSTOMER AT THE CENTER OF YOUR DATA STRATEGY

The story of data is one of rapid and continual change. Information has always been critical for businesses. With rising market competition, companies today must compete with each other in terms of such things as customer experience, customer acquisition, and customer retention. But many struggle in managing to break down the silos between data sets, missing out on a truly holistic view of their consumers and marketing touchpoints, and the ability to activate this data on media investments in real-time. The impact of failure to activate on the data can be catastrophic and we know who it affects the most: the customer.

The United States Postal Service, has been at the forefront in his organization of developing strategies and platforms that integrate the physical and digital.  Steve will provide insight on bridging offline to online data for a more holistic view and address the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.

United States Postal Service
9:00am
- 9:11am
OPENING REMARKS

Bill Tucker
Group EVP- Industry Leadership, Data & Analytics, MarTech, Measurement ANA
Michael Donnelly
Executive Vice President- Marketing Technology ANA
9:11am
- 9:47am

NATIONAL GEOGRAPHIC INNOVATION THROUGH TECHNOLOGY

When older brands struggle to keep pace with today’s evolving media landscape, National Geographic continues to connect and stay relevant through technology. In this session, you will learn how Nat Geo Media is harnessing the power of its iconic yellow border and data to pivot from a magazine publisher to a subscription business that is reinventing storytelling for everyone passionate about exploring the world and learning how to care for it.

Marcelo Galdieri
Head of Digital and Social Experiences National Geographic
9:47am
- 10:23am

CULTURE THAT CULTIVATES PASSION, CREATIVITY AND TECHNOLOGY

Jennifer is the CMO of Santander Bank in the US, and while her assessment of a marketer’s job sounds simple, there’s more to it than meets the eye. A marketer has to provide a story behind the compelling products and services that make up a brand, and a marketer has to create the space that makes it possible for a consumer to build a meaningful relationship with your company. In this session, Mathissen goes deeper on the intricacies of the role of marketers and CMOs, and she explains how to properly build a marketing culture that cultivates passion, creativity, and technology.

Jennifer Mathissen
Chief Marketing Officer Santander US
10:23am
- 10:43am
COFFEE BREAK

10:43am
- 11:19am

TECHNOLOGY, DATA, AND INNOVATION- TOOLS FOR THE BEST SHOPPING EXPERIENCE

Cara's career has always been centered around customers and innovation.  She is a trailblazer in the quest for providing customers and CPGs the tools needed to deliver the best possible shopping experience.  Cara led the rollout of Kroger Precision Marketing (KPM) which harnesses best-in-class data and analytics that transforms customer data into personalized communication and experiences with CPG brands.  Cara has also been named Progressive Grocer's Top Women in Grocery where Cara was honored for innovation through her career.  In this session, she will share what’s new within the Data and Technology space and how these advancements are impacting the Grocery Industry.

Cara Pratt
Senior Vice President Kroger Precision Marketing
11:19am
- 11:55am

SESSION TO BE ANNOUNCED

11:55am
- 1:00pm
LUNCH

1:00pm
- 1:35pm

NAVIGATING THE MAZE OF STATE AND FEDERAL CONSUMER PRIVACY, REGULATORY AND POSTAL ISSUES

Chris Oswald, the ANA’s new Group EVP, Head of Government Relations, will provide an update on the current consumer privacy landscape and state and federal regulatory environments.  In this session you will hear how the ANA is engaging with the current administration, a Congress headed toward mid-term elections, the new Postmaster General and state legislatures on issues impacting marketers from data privacy, advertising taxes, postal rates and beyond.

Chris Oswald
Group EVP, Head of Government Relations ANA
1:35pm
- 2:10pm

SESSION TO BE ANNOUNCED

2:10pm
- 2:15pm
CLOSING REMARKS AND CONFERENCE CONCLUSION

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