2025 ANA/AEF Future of Marketing Leadership Conference | ANA National Industry Conferences | ANA

Related ANA Content

Be in-the-know and ready to wow with the latest resources from the ANA's Marketing Knowledge Center, our online content portfolio of actionable best practices, insightful event recaps, in-depth research reports, award-winning case studies, and leading-edge tools and templates.

Case Studies


B2 Awards

LiuGong’s Channel Program Results in an 11 Percent Increase in Units Sold

4 months ago

LiuGong created the “Dig Big” channel program, leveraging dealer insights to help sell excess excavators, resulting in an 11 percent year-over-year increase in units sold and more than $40 million in total revenue.

B2 Awards

How Epiroc Used "Culture Magnets" to Attract High-Level Employees

5 months ago

Tasked with elevating the talent level within its U.S. offices, Epiroc crafted an authentic, multichannel campaign that showcased what a great place it is to work by featuring the testimonials of real employees, known as “culture magnets.”

B2 Awards

Cisco Creates an Immersive Training Event to Upskill Sellers

5 months ago

Cisco IMPACT, the company’s annual internal training event, enriched its world-class sellers’ skills and product knowledge through immersive experiences and cutting-edge trainings.

Knowledge Partners


Knowledge Partners

Trailblazers of Tomorrow

9 months ago

VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.

Knowledge Partners

Thriving in a Challenging Economy

1 year ago

Al Collins and Eric Feige of VShift explain why now is the time for businesses to streamline and focus – while also investing in people, processes and technology.

Knowledge Partners

Is Your Retention Problem Actually a Branding Problem?

1 year ago

With a rapidly shifting job market, businesses are hard-pressed to figure out how to better engage and retain top talent within their organizations. Is employer branding the key to improving retention rates and ensuring a more stable staff?