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Always-On Boosting Breakthrough: How PepsiCo's Starry Delivered Double-Digit Brand Lift and Over 1 Billion Incremental Views
PepsiCo’s team adopted a novel approach of using organic social performance to guide its decisions about what content to support with paid media, rather than committing media dollars from the outset.
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Predicting Paradise: How AI Drove Luxury Bookings for Miraval Berkshires
Miraval Resorts drove online bookings for its Berkshires property using an omnichannel approach powered by machine learning that targeted luxury travelers and health enthusiasts across the customer journey.
Smarties Awards
This High-Tech Campaign Was a First for This Electronics Retailer
In an effort to differentiate itself from other electronics retailers, Vestel Turkey implemented a high tech, proactive campaign, with an execution that used state of the art data analysis and artificial intelligence to ensure it drove both engagement and business results.
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Agentic Commerce: Building Trust in the New Era of AI Shopping
Horizon Media's 2026 report examines how AI‑driven “agentic commerce” is reshaping consumer behavior, revealing a growing tension between convenience and control. Grounded in survey data, it outlines how trust and emotional response will determine which brands succeed in an AI‑mediated marketplace.
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Synthetic Personas Are Trending. Here’s Why Real Consumers Still Win
As synthetic personas and AI-generated respondents gain adoption across the research industry, questions about their validity, bias, and strategic usefulness are becoming unavoidable. This article examines three distinct types of synthetic data models — LLM knowledge-based, aggregate correlation-based, and respondent-level survey-trained — and highlights where quality gaps emerge.
