In the Spotlight
Explore the bold ideas, proven tools, and standout leaders shaping the future of media.
Closing the Transparency Gap
Media Transparency: How Far Have We Come?
Progress has been made, but major gaps in media transparency remain. Explore new survey findings and learn how stronger contracts can help address ongoing concerns.
Closing the Gap
Media Transparency: How Far Have We Come?
Progress has been made, but major gaps in media transparency remain. Explore new survey findings and learn how stronger contracts can help address ongoing concerns.
Closing the Gap
Media Transparency: How Far Have We Come?
Progress has been made, but major gaps in media transparency remain. Explore new survey findings and learn how stronger contracts can help address ongoing concerns.
Closing the Transparency Gap
Media Transparency: How Far Have We Come?
Progress has been made, but major gaps in media transparency remain. Explore new survey findings and learn how stronger contracts can help address ongoing concerns.
View the Findings
Stronger Media Briefs
Media Briefing Best Practices and Guidelines
Discover practical guidance for building stronger media briefs that improve clarity, alignment, and efficiency – reducing rework and enabling more effective media plans from the start.
Stronger Media Briefs
Media Briefing Best Practices and Guidelines
Discover practical guidance for building stronger media briefs that improve clarity, alignment, and efficiency – reducing rework and enabling more effective media plans from the start.
Stronger Media Briefs
Media Briefing Best Practices and Guidelines
Discover practical guidance for building stronger media briefs that improve clarity, alignment, and efficiency – reducing rework and enabling more effective media plans from the start.
Stronger Media Briefs
Media Briefing Best Practices and Guidelines
Discover practical guidance for building stronger media briefs that improve clarity, alignment, and efficiency – reducing rework and enabling more effective media plans from the start.
Principal Media in
Focus
New ANA findings on principal media growth
As adoption rises, marketers question transparency and control. Learn what the latest ANA research reveals and what actions to consider for your organization moving forward.
Principal Media in Focus
New ANA findings on principal media growth
As adoption rises, marketers question transparency and control. Learn what the latest research reveals and what actions to consider moving forward.
Principal Media in Focus
New ANA findings on principal media growth
As adoption rises, marketers question transparency and control. Learn what the latest ANA research reveals and what actions to consider for your organization moving forward.
Principal Media in Focus
New ANA findings on principal media growth
As adoption rises, marketers question transparency and control. Learn what the latest ANA research reveals and what actions to consider for your organization moving forward.
Read the Full Report
Influencer Agency Compensation
Influencer Marketing Agency Compensation
Based on client‑side insights, this report explores how brands pay partners, approach in‑housing, and advocate for greater accountability in creator marketing.
Influencer Compensation
Influencer Marketing Agency Compensation
Based on client‑side insights, this report explores how brands pay partners, approach in‑housing, and advocate for greater accountability in creator marketing.
Influencer Compensation
Influencer Marketing Agency Compensation
Based on client‑side insights, this report explores how brands pay partners, approach in‑housing, and advocate for greater accountability in creator marketing.
Influencer Agency Compensation
Influencer Marketing Agency Compensation
Based on client‑side insights, this report explores how brands pay partners, approach in‑housing, and advocate for greater accountability in creator marketing.
Explore the Findings
Convening the Best
Our industry-shaping events bring the brightest marketing minds together to share, collaborate, and inspire. Explore more industry events
UPCOMING MEDIA EVENTS
LEARN. SHARE. LEAD.
Where Digital, Social, and Culture Converge
At the 2026 ANA Digital & Social Media Conference, July 8-10 in Los Angeles, hear how leading advertisers are navigating rapid changes in streaming, commerce, agency management, AI, and creator marketing to drive results. Learn more and register
Shaping the Future of Influence
The 2026 ANA Creator Marketing Conference brought together the industry’s top brands, agencies, platforms, and creators for three standout days of insight and inspiration. See what you missed and save the date for next year
Innovation Meets Accountability
The 2026 ANA Media Conference brought together media’s leading minds to explore the ideas shaping the next era of programmatic, AI, retail media, CTV, advanced measurement, attention, and influencer marketing See what you missed and get ready for next year's experience
Celebrating Email Marketing Excellence
Now Accepting Entries
The Email Excellence Center Awards recognize outstanding marketers who exemplify thought leadership, strategic creativity, and innovation within the email marketing community. See what excellence looks like
Set the Industry's Media Agenda
Address industry barriers that inhibit business and brand growth with the collective voice, muscle, and will of advertising's media and measurement communities. Learn more
Commerce Marketing Committee
Navigate the new consumer journey and its untapped opportunities. View committee
Digital & Social Committee
Better understand the emerging digital, social, and influencer trends and technologies. View committee
Email Excellence Center Committee
Learn the latest techniques and advocate for best technologies and practices. View committee
Influencer Marketing Committee
Your compass in the rapidly-evolving influencer and creator economy. View committee
Media Committee
Take a holistic, channel-neutral approach to media, with a focus on the types of most interest to members. View committee
Email Excellence Webinar Series
Learn the impact and importance of email as a marketing tool, communications vehicle, and branding device from industry leaders and trend-setters incorporating it into their marketing campaigns. See the full series
Leverage the ANA's Media Insights
Get ahead of the curve with the latest research, data, and analysis from the ANA. Our media intelligence gives marketers the clarity to act with confidence — and the inspiration to do more. Explore more marketing insights
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Tools and Resources
Build a Career-Defining Skill Set
Elevate your marketing capabilities with specialized training from ANA experts and leading practitioners. Our on-demand courses are designed to keep you ahead — whether you're mastering fundamentals or innovating at the edge of change. Explore more training resources
Customer Insights Certificate Program
Learn to target beyond simple demographics and segments to gain a clearer picture of your customers and their attitudes.
Customer Insights Certificate Program
Learn to target beyond simple demographics and segments.
Customer Insights Certificate Program
Learn to target beyond simple demographics.
Customer Insights Certificate Program
Learn to target beyond simple demographics and segments to gain a clearer picture of your customers.
Customer Insights Certificate Program
Learn to target beyond simple demographics and segments to gain a clearer picture of your customers.
Customer Insights Certificate Program
Learn to target beyond simple demographics and segments to gain a clearer picture of your customers and their attitudes.
start learning
The USPS Advanced Marketing Certificate
Master omnichannel marketing with direct mail and digital innovations with this ANA Affiliate Program.
The USPS Advanced Marketing Certificate
Master omnichannel marketing with this ANA Affiliate Program.
The USPS Advanced Marketing Certificate
Master omnichannel marketing in this ANA Affiliate Program.
The USPS Advanced Marketing Certificate
Master omnichannel marketing with direct mail and digital innovations with this ANA Affiliate Program.
The USPS Advanced Marketing Certificate
Master omnichannel marketing with direct mail and digital innovations with this ANA Affiliate Program.
The USPS Advanced Marketing Certificate
Master omnichannel marketing with direct mail and digital innovations with this ANA Affiliate Program.
start learning
Email Excellence: Crafting Campaigns That Convert
Explore why email marketing should be integral to your inbound strategy.
Email Excellence: Crafting Campaigns That Convert
Explore why email marketing is integral to your inbound strategy.
Email Excellence: Crafting Campaigns That Convert
Explore why email marketing is integral.
Email Excellence: Crafting Campaigns That Convert
Explore why email marketing should be integral to your inbound strategy.
Email Excellence: Crafting Campaigns That Convert
Explore why email marketing is integral to your inbound strategy.
Email Excellence: Crafting Campaigns That Convert
Explore why email marketing should be integral to your inbound strategy.
start learning
Social Media Marketing
Learn how to best integrate and connect social media marketing techniques with real-world business objectives.
Social Media Marketing
Learn how to best integrate and connect social media marketing techniques with real-world business objectives.
Social Media Marketing
Learn how to best integrate and connect social media marketing techniques with real-world business objectives.
Social Media Marketing
Learn how to best integrate and connect social media marketing techniques with real-world business objectives.
Social Media Marketing
Learn how to best integrate and connect social media marketing techniques with real-world business objectives.
Social Media Marketing
Learn how to best integrate and connect social media marketing techniques with real-world business objectives.
start learning
Setting the Agenda for the Industry
The ANA's eight business practices propel the marketing industry forward with standards, principles, and programs that drive business and brand growth.