Q2 2026 ANA Programmatic Transparency Benchmark: Mid-Year Findings, Real-World Results

The Q2 2026 ANA Programmatic Transparency Benchmark offers a critical mid-year read on how programmatic performance is evolving — and whether early-year strategies are holding up. Join us for a 30-minute executive briefing featuring the latest Q2 industry data, a live Kimberly-Clark and Spark Foundry case study, and new CTV measurement findings. Kimberly-Clark used the ANA benchmark framework to cut TrueCPM by 31.4% and improve true impressions per dollar by 45.7% — without increasing CPMs. Our new CTV analysis shows why viewability can no longer rank impression quality: on identical supply it swings 0–100% based on instrumentation, not ad visibility. Only 37.5 cents of every CTV dollar reaches an attentive, non-fraudulent impression — and daypart "attention traps" are costing buyers 12–19% in efficiency.

In this session we'll cover:

• Q2 Market Pulse: What mid-year data signals about performance, efficiency, and scale
• Kimberly-Clark Case Study: How impression-level transparency delivered a 20.1% CPM reduction and 45.7% more true impressions per dollar
• CTV Measurement Reality: Why attention, not viewability, is the right quality signal for Connected TV
• Supply Path & Governance: What Q2 reveals about curation, transparency, and discipline at scale
• H2 Implications: What the data means for planning and optimization in the back half of 2026