Winning Brand Trust in the Age of AI: The IRL Media Advantage

As AI-generated content, algorithms, and fragmented digital environments blur the line between real and synthetic, brand trust is becoming harder to earn—and easier to lose.

In this ANA webinar, hosted by OUTFRONT Media and Kantar, we’ll explore new research on how IRL (in-real-life) media helps brands build credibility and connection in an increasingly synthetic world. From shared, real-world experiences that create collective validation, to the “proof of presence” that signals accountability, IRL offers a powerful counterbalance to growing digital distrust.

Importantly, IRL doesn’t just stand apart—it strengthens the entire media mix, amplifying other channels by anchoring campaigns in real-world presence and trust.

What you’ll learn:

• Why IRL media is emerging as a critical driver of brand trust
• How “proof of presence” and shared experiences build credibility at scale
• The role of IRL in creating privacy-safe, fraud-resistant environments
• How IRL media amplifies the effectiveness of your broader media mix