Social Media Marketing

Social media is an up-and-coming channel in data-driven marketing. Learn how to create and profit from blogs, microblogs, podcasts, social bookmarking, online videos, and photos. Develop your own social media strategy for Facebook, Twitter, YouTube and more. You'll come away knowing how to develop an integrated social media marketing strategy, including nine critical points in the use of social media.

Learning Experience

This is a narrated PowerPoint slide presentation format course and is partially interactive. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, minimal or no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in social media marketing.

Course Outline

Lesson 1: Getting Started: The right approach to building a social media strategy

    • Defining social media
    • A look at the social media landscape
    • Communication Basics
    • Social Media Strategy
    • Social Media Tools

Lesson 2: What is Content Marketing?

    • What is content marketing?
    • Content Types & Ideas
    • Creating Content
    • Social Listening

Lesson 3: What is Engagement

    • Engagement
    • Influencers
    • Monitor and Measure Social Media
    • Cost

Lesson 4: Other Important Things to Consider

    • Case Study: Charity Water
    • Policy, Government and Responsibility
    • Dos and Don’ts
    • Keeping up with the Latest Trends

Estimated Length of Completion

Approximately 45 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember $149



Tarek Abousalem

Digital Strategy & Marketing Consultant, ElementOne Digital, LLC
With 20+ years of digital marketing experience, Tarek Abousalem has worked, and consulted, from start-ups to fortune 500 companies. He’s also a Subject Matter Expert (SME) and a public speaker on different digital topics such as Social Media, Ecommerce, and Content Strategy.