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Industry Insights
5 Holiday Email Marketing Tips to Power Your Seasonal Campaigns
The holiday season is a critical time for businesses, and with the right email marketing strategy, you can make the most of this festive period to drive sales and engage with your audience.
Industry Insights
A Guide to Data Clean Rooms
The demise of third-party cookies is on the horizon and data privacy regulations are becoming increasingly complex. As a result, brands are looking for new ways to gain insights and understand consumer behavior.
Podcast POVs
Deepfakes and Disasters: The Potential Nightmares of Hyper-Realistic Marketing
Marketing Futures podcast host Mike Berberich gives marketers a rundown on what a deepfake is, how this new technology can affect marketing, and how to respond if and when a deepfake crisis arises for your brand.
Marketing to Generation Alpha
How can brands connect with gen Alpha?
Marketing to Baby Boomers and Older Adults
How can my brand connect with baby boomers?
Henkel Scales Up Account-Based Marketing
Henkel Adhesive Technologies, a global leader in adhesives, undertook a digital transformation journey to prioritize customer-centricity, leveraging account-based marketing (ABM) to increase relevance and engagement for large accounts.
USPS Thinks Big and Connects Locally
The USPS introduced USPS Connect Local, a fully integrated campaign allowing local businesses to leverage the Postal Service’s vast unmatched network to provide customers with the same and next-day delivery and convenient returns they expect.
Accelerating Mortgages: The RCG Calculator Success Story
RCG Mortgage employed an innovative calculator to streamline its sales process, achieving a huge return on investment in the first year, significantly enhancing lead conversion rates and shortening lead times.
ANA Global CMO Growth Council Quarterly Progress Update — Data, Technology, and Measurement
The CMO Growth Council met to discuss how to best streamline the digital media supply chain (especially programmatic) to reduce inefficiency.
Three Visions of the Future of AI for Customer Engagement: 2027 Scenarios
The ANA Global CMO Growth Council and the Management and Business Review organized a forum with leading experts to explore three possible scenarios for the future - optimistic, pessimistic and most likely. Participants outlined the steps we should take today to address these possibilities and prepare for 2027.
Management and Business Review Special Double Issue: AI for Customer Engagement
This special double issue of the highly acclaimed MBR explores how AI can impact customer engagement now and what it might be able to do in the future.
Agile Sherpas: Unexpected Agility — Why the Key to High Performance Marketing Lies with People Not Projects
In this session, agile marketing pioneer and 18-year digital marketer Andrea Fryrear revealed the team-first approach that frees marketers from project purgatory and puts them on the path to lasting marketing agility.
ANA: Results of the Marketing Operations Pain Points Survey
In this session, get a quick overview of the results from the ANA’s Marketing Operations Pain Points Survey, followed by a presentation addressing the top pain points identified.
Flock Associates: Best Practices in Governance and Cross-Department Accountability
Simon Francis, CEO of Flock Associates, shared advice using Flock’s experience consulting numerous companies through the process of aligning departments and creating a checks and balances system that ladders up to senior leadership for full transparency into marketing activities.
A Guide to Data Clean Rooms
The demise of third-party cookies is on the horizon and data privacy regulations are becoming increasingly complex. As a result, brands are looking for new ways to gain insights and understand consumer behavior.
Quantifying the Value of the In-House Agency
Blum Consulting shares insights quantifying the value of in-house agencies.
The 2023 Direct Mail Marketing Benchmark Report
SeQuel’s 2023 Direct Mail Marketing Benchmark Report delves into the rising importance of direct mail in modern marketing, its integration with digital strategies, and its potential. It also addresses marketers' concerns and offers insights on consumer perspectives towards direct mail.
Holiday Shopping Insights: Keep up with Deal-Seeking Shoppers
While traditionally focused on the Black Friday to Cyber Monday window, deal-seeking now extends throughout October and November. Google’s Richard Manso offers strategies for brands to capitalize on this extended period, including early engagement, aiding in wish list creation, and going beyond mere discounts.
A Concise AI Glossary
R3 offers helpful definitions of some of the most important terms in the field of artificial intelligence.
Consumers' Direct Mail Preferences: Frequency and Mail Types
SeQuel Response shares the results of a survey of over 400 consumers that identifies the types and amount of direct mail that they prefer receiving.
How Overwhelmed Are Consumers by Different Ad Types?
SeQuel Response shares the results of a survey of over 400 consumers that reveals how inundated they feel by different ad types.
Firing Your Agency Cheat Sheet
Use this cheat sheet to learn about best practices for firing your agency and how to overcome common pitfalls.
Firing Your Agency Checklist
Use this checklist to help you take a systematic approach to firing your agency.
Firing Your Agency Quick Win Package
ANA's Firing Your Agency Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when parting with your agency — assessment, communication, offboarding, and transition.
Tapping Into the Power of Generative AI for Strategic Marketing Transformation
The introduction of consumer-friendly generative AI has potential implications similar to major tech advancements like the internet and smartphones. With over 100 million users in months, it's poised to reshape industries, especially marketing. Amid rapid changes, marketers face challenges and opportunities. This ANA guide offers insights, applications, and steps for leveraging generative AI in marketing strategies.
Guidelines for Getting Started When Investing with Diverse Media Companies
The ANA and the 4A’s partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin.
ANA Programmatic Media Supply Chain Transparency Study
The ANA teamed with risk advisory firm Kroll to field a study with the goal of illuminating, clarifying, and demystifying the U.S-based programmatic supply chain.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.