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Marketing in a Recession shares important information, research, and tools to help marketers prepare for, and successfully navigate, economic downturns. The content has been curated to provide best practices from past recessions, the latest thinking on what to anticipate going forward, and case studies about the steps leading brands took to navigate tough economic times and ultimately thrive.
We hope you find this content helpful in driving your brand’s growth.
ANA CEO Bob Liodice shares encouraging words as marketers prepare for tough economic times.
What's New
“In the next few months, if you have not already been asked, you’re going to be asked to cut your budgets, you’re going to be asked to find ways to save money. This is not the time to do that.”
- Bob Liodice, ANA CEO
Do Fast-Food Brands Need to Flip the Script?
With consumers dining out less frequently due to prolonged inflation, fast-food chains find themselves at a crossroads. Brands that can successfully blend competitive pricing, technological innovation, and a comprehensive approach to defining value stand the best chance of thriving in a competitive business environment.
How to Foster Brand Love During Economic Uncertainty
Coming off a global pandemic and moving into historically high inflation and a possible global recession, with market highs in between, consumers are feeling the pressure. And with prices rising across the supply chain, brands too are feeling the pinch as wallets tighten while consumer expectations rise simultaneously.
Six Lessons in Purposeful Marketing from 2023
Beyond Profit Podcast host Ken Beaulieu selected his six key takeaways from more than two dozen conversations on brand purpose throughout 2023 and is sharing them to make all of us wiser.
How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
In this video, Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
Proactive Steps Marketers Can Take to Mitigate Recessionary Impacts on Their Brand
Marina Stuefer, senior partner at Gain Theory, shared steps marketers could take to prepare for a potential oncoming recession.
Recession Toolkits
ANA Member Exclusive
From product marketing to sales enablement, access the tools and templates needed to drive success.
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Resilience in a Time of Turbulence: A Fireside Chat with Habitat for Humanity
Habitat for Humanity discussed some of the ways that it has responded to the pandemic and the calls for racial justice that have marked the past several years.
How These Nonprofits Pivoted During the Pandemic
The word “pivot” has become an all-too familiar part of our shared lexicon over the past COVID-plagued year. Nor have “pivots” been something that we only talked about; they’ve been an indispensable part of the way that we’ve conducted our lives and business.
Trends in U.S. Digital Advertising and Media in 2022
In this webinar, Paul Verna, Principal Analyst and Head of the Advertising and Media Practice at Insider Intelligence, explores trends in U.S. digital advertising and media as we head into a future shaped by the pandemic but no longer bound by it.
Key Economic Trends Shaping the Future of Giving
Experts discussed the economic outlook and key trends for organizations and their donors and what this will mean for the future of giving.
Thought Leadership
What top marketers and industry watchers have to say about navigating these challenging times.
Up Next: Empowering Gen Z to Thrive in the Modern Workforce
Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.
Stein IAS Champions the B2B Decade
Stein IAS led the charge in promoting the value of B2B marketing through a comprehensive strategy, positioning itself as a key thought leader while driving significant business growth.