Thrive and survive through the power of marketing and advertising.
Marketing in a Recession shares important information, research, and tools to help marketers prepare for, and successfully navigate, the anticipated 2023 economic downturn. The content has been curated to provide best practices from past recessions, the latest thinking on what to anticipate going forward, and case studies about the steps leading brands took to navigate tough economic times and ultimately thrive.
We hope you find this content helpful in driving your brand’s growth.
ANA CEO Bob Liodice shares encouraging words as marketers prepare for tough economic times in 2023.
What's New
“In the next few months, if you have not already been asked, you’re going to be asked to cut your budgets, you’re going to be asked to find ways to save money. This is not the time to do that.”
- Bob Liodice, ANA CEO
Why Aren’t More Marketers Growth Hacking?
Marketing Futures podcast host Mike Berberich explains exactly what growth hacking is, how it works, and how any marketer can implement it into their overall marketing mix to drive growth.
Surviving Inflation
This white paper from Ekimetrics looks back at the major disruptions and changes that inflation is causing in order to use data science to strengthen pricing power and promotional strategy.
How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
In this video, Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
Recession Toolkits
ANA Member Exclusive
From product marketing to sales enablement, access the tools and templates needed to drive success.
Not yet an ANA member?
Resilience in a Time of Turbulence: A Fireside Chat with Habitat for Humanity
Habitat for Humanity discussed some of the ways that it has responded to the pandemic and the calls for racial justice that have marked the past several years.
How These Nonprofits Pivoted During the Pandemic
The word “pivot” has become an all-too familiar part of our shared lexicon over the past COVID-plagued year. Nor have “pivots” been something that we only talked about; they’ve been an indispensable part of the way that we’ve conducted our lives and business.
Trends in U.S. Digital Advertising and Media in 2022
In this webinar, Paul Verna, Principal Analyst and Head of the Advertising and Media Practice at Insider Intelligence, explores trends in U.S. digital advertising and media as we head into a future shaped by the pandemic but no longer bound by it.
Key Economic Trends Shaping the Future of Giving
Experts discussed the economic outlook and key trends for organizations and their donors and what this will mean for the future of giving.
Thought Leadership
What top marketers and industry watchers have to say about navigating these challenging times.
David Baldwin, Co-Founder of Ponysaurus Brewing, Talks Brand Purpose
As emerging media and marketing channels continue to explode, it is paramount for brands to curate authentic and engaging ways to connect with audiences. Observing audience behavior and cultural trends demands more agile marketing and begs the question: How can marketers ensure their brands are showing up at the right time, in the right place, and on-tone in this evolving climate?
Business Leaders Who Involve Employees in Decision Making Perform Better on Retention
Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.