Playbooks & Tools

Marketing Attribution Cheat Sheet
Tools May 16, 2023
Use this cheat sheet to learn about marketing attribution and how to leverage it at your company.
view
Marketing Attribution Checklist
Tools May 16, 2023
This checklist provides step-by-step instructions to help you implement marketing attribution.
view
Marketing Attribution Quick Win Video
Quick Wins May 16, 2023
ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.
view
Media Mix Modeling Quick Win Video
Quick Wins April 12, 2023
ANA's Media Mix Modeling Quick Wins package is a combination of videos, cheat sheets, and checklists designed to help you determine the right media mix for your brand and leverage it to maximize insights and, most importantly, results.
view
Calculating Customer Lifetime Value
Tools April 3, 2023
This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.
view
Media Mix Modeling Cheat Sheet
Tools March 31, 2023
Use this cheat sheet to learn about media mix modeling and how to leverage it at your company.
view
Media Mix Modeling Checklist
Tools March 31, 2023
Use this checklist to help you create a marketing data table and implement a media mix model.
view
The CMO's First 90 Days Cheat Sheet
Tools March 1, 2023
Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.
view
The CMO's First 90 Days Checklist
Tools March 1, 2023
Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO.
view
The CMO's First 90 Days Onboarding Presentation
Tools March 1, 2023
Use this PowerPoint presentation deck to help document important insights during your first meeting with the CEO.
view
The CMO's First 90 Days Quick Win Video
Quick Wins March 1, 2023
ANA's CMO 90 Day Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help your first 90 days as CMO (or a marketing leader at any level) a success.
view
Marketing and Product Development Alignment Tool
Tools January 31, 2023
This self-assessment tool will help you understand how aligned your marketing and product development departments are.
view
Sales and Marketing Alignment Benchmark Report
Tools January 31, 2023
Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.
view
Content Marketing Editorial Calendar 2023
Tools January 19, 2023
Use this calendar template to keep track of your content marketing and distribution efforts.
view
Management and Leadership Maturity Assessment
Tools October 28, 2022
Use this tool to evaluate your organization’s management and leadership capabilities.
view
Advertising Calendar and Budget Template 2023
Tools October 15, 2022
Use this to organize your advertising campaigns. Track media types, due dates, and budget info.
view
Agile Content Marketing Calendar 2023
Tools October 15, 2022
Use this calendar template to keep track of your content marketing efforts through an agile approach.
view
Blog Post Syndication Calendar 2023
Tools October 15, 2022
A report to track editorial calendar opportunities and their associated deadlines.
view
Editorial Calendar Template 2023
Tools October 15, 2022
A report to track editorial calendar opportunities and their associated deadlines.
view
Employee Holiday Calendar 2023
Tools October 15, 2022
Use the Employee Holiday Calendar to keep track of employee vacation days, personal days, and sick days.
view