Event Recaps
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At Anthropologie, It’s About the Journey Not Destination
Event Recaps October 10, 2024Learn how Anthropologie has use the combination of great customer engagement, loyalty, and in-store experiences to create an environment where great customer data meets great customer feedback.
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Driving Business Growth Through Representation and Portrayal: Insights from SeeHer
Event Recaps October 10, 2024Businesses are increasingly recognizing the pivotal role that representation and portrayal play in driving growth and as a force for good. SeeHer is committed to driving business growth and having societal impact for women and girls through representation in media, marketing, advertising, and entertainment.
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From Mall Staple to Global Brand: The Transformation of Claire’s
Event Recaps October 10, 2024In this session, explore the exciting journey of Claire's, the beloved 60-year-old mall retailer, as it reinvents itself for the digital age. This presentation delved into how Claire’s has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like Gen Z and Gen Alpha.
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Innovative Direct Mail Marketing: USPS Strategies for Success and Future Outlook
Event Recaps October 10, 2024This session explored the latest incentives, promotions, and innovative solutions designed to drive customer engagement and capitalize on emerging trends in Direct Mail.
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Insights on Creating a High Performing Content Management Team: Roles and Responsibilities
Event Recaps October 10, 2024In this session, learn why it’s critical to develop your strategy before you create your content management team.
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Mastering the Convergence of Marketing, Media, and Commerce
Event Recaps October 10, 2024In this session, Mondelez International’s Global VP and Head of Digital Commerce, Jie Cheng, shared Mondelez’s learnings and her perspectives about the critical actions that today’s marketers need to take to succeed in the future of marketing and commerce.
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Optimizing Data for Ultimate Loyalty
Event Recaps October 10, 2024In this session, Acxiom's Mara Kelly and Julie Donovan discussed strategies for success to unlock the value of customer loyalty.
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Social and Streaming: A Combination Powering Brands Across the Consumer Journey
Event Recaps October 10, 2024It’s no secret that social media and streaming TV dominate our downtime. This session examined the interplay between these two channels and explored how to successfully bring together social and streaming brand strategies.
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The Conundrum of Identity in Modern Marketing
Event Recaps October 10, 2024As peoples experiences, needs, and influences become more intertwined, the role of identity in marketing has taken on a whole new meaning. One that many marketers are scrambling to understand.
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Addressing the Measurement Challenge
Event Recaps October 9, 2024Better measurement of RMNs is required. In this session, learn how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs.
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Featured Retail Media Networks
Event Recaps October 9, 2024This session showcased 10 RMNs, with each given 10 minutes to discuss their respective offerings, points of differentiation, and tips for marketers.
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General Mills and UM: Strengthening Partnerships Between Media Sourcing, Brand Experience, and Agency
Event Recaps October 9, 2024IPG’s UM is General Mills’ global media partner. In this session, hear from leaders across all three key areas of the partnership — media sourcing, brand experience, and agency — on their lessons learned since they began working together.
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How Agencies Are Using AI in the RFI Process
Event Recaps October 9, 2024For those agencies answering RFIs with a deliverable (i.e. creative concepts), AI provides an essential solution to resource management. Meredith Cuevas, chief growth officer at Archer, outlined the impact AI has had on their business development strategy.
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Retail Media Networks: Optimism Tempered with Caution
Event Recaps October 9, 2024New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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The Wall Street Perspective
Event Recaps October 9, 2024Tim Nollen is a sell-side equity research analyst covering media tech and was the lead on the 2024 report, “Retail media – Unlocking the next phase of digital advertising.” In this session, Tim provided his insights on RMNs and an outlook for the future.
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Virtual Diversity Fair: LGBTQ+ Owned Companies
Event Recaps October 7, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted LGBTQ+ Owned companies that shared overviews of their companies.
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#WomenKnowHow: How In-House Agencies Can Authentically Portray Women in Advertising
Event Recaps October 1, 2024Learn how CARE created the #WomenKnowHow Campaign, utilizing its in-house marketing department for a 360 campaign, creating a flagship video, social media, and celebrity engagement strategy, backed by corporate partner support to leverage national impact that reached millions of people.
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Centralizing and In-Housing the Marketing Function: Taylor Morrison’s Story
Event Recaps October 1, 2024During the keynote session at ANA’s September 2024 In-House Agency Day, attendees learned about how homebuilder Taylor Morrison transformed its marketing function’s organization and approach from Stephanie McCarthy, chief marketing and communications officer.
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Evolving the In-House Partnership: Performance Marketing, Marcom, and Creative
Event Recaps October 1, 2024Synchrony's Tommy Lynn and Jeff Brosseau discussed their journey bringing digital capabilities in house and how their teams continue to evolve their partnership to navigate silos and leverage the transformative capabilities of AI to optimize performance and generate better results for their organization.
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In-Housing Media While Keeping a Strategic Relationship with Your Media Agency
Event Recaps October 1, 2024At an October 2024 ANA In-House Agency Day, Georgia-Pacific described how it developed a hybrid in-house media model, as well as its benefits and challenges.
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