Event Recaps
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Make Every Customer Interaction Count in the Digital Experience Funnel
Event Recaps February 6, 2023Every touchpoint is a chance to impact the customer. In this session, learn the core pillars of customer interaction in the phygital space and the road to an exceptional customer experience.
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Flock Associates: Essential Questions to Ask in Every Agency/Client Relationship
Event Recaps February 2, 2023As new scopes get approved and the client/agency relationship takes shape, it’s important to maintain a regular dialogue to ensure both parties are operating in sync. Flock Associates shared their list of essential questions to ask agency partners during these meetings.
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Upwork: Balancing In-Housing and Outsourcing
Event Recaps February 2, 2023In this session, hear from Upwork's Executive Creative Director, Patrick Holly, on how his team has struck a balance between in-house and outsourcing to build the most effective marketing in Upwork’s history.
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How a Nonprofit Attributed Mail as an Effective Channel to Reach Younger Donors
Event Recaps February 1, 2023Awareness is a precondition of trust, and trust is a precondition of a sale or a donation. In this session, learn how channels such as mail that are good at building awareness, especially among a younger audience, may be undervalued if we choose to focus only on last-touch attribution and transactions.
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Out of Stock, Out of Mind — How ASICS Won Back Their Customers
Event Recaps February 1, 2023ASICS, a global leader in athletic footwear, saw their products were running off the shelves leaving their website with a bunch of greyed out size buttons with no ability to add to cart. Learn how they got people to come back to the site and kept them from shopping elsewhere.
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Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape
Event Recaps January 26, 2023William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.
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Marketers Are Scared of Retail Media
Event Recaps January 26, 2023Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. To overcome these fears, marketers must reframe retail media. Once they do, they can maximize retail media’s revenue impact.
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Retail Media: The Power of Customer Insights
Event Recaps January 26, 2023Walmart Connect's Ernesto Henríquez discussed the deep customer insights that RMNs can offer, giving brands a greater understanding of the extraordinary shifts we’ve seen in consumer habits and how to best connect with customers along their shopping journey.
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RMNs Beyond CPGs
Event Recaps January 26, 2023Ian Freitas, Global Retail and Channel Marketing Director at Intel, an early adopter of RMNs, shared his experience navigating the ins and outs of this rapidly evolving new platform from the perspective of a marketer outside the confines of the CPG industry.
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2023 Economic Outlook for Marketing and Advertising
Event Recaps January 19, 2023Dan Salmon from New Street Research provided an update on the economy, how it is impacting the marketing and advertising industry, and what to expect in 2023.
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2023 State Legislative Kickoff
Event Recaps January 19, 2023ANA's Travis Frazier discussed legislative issues coming up in 2023 including state privacy laws.
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HP: The Supplier Diversity Journey
Event Recaps January 19, 2023HP has made incredible strides in supplier diversity, but there is still a determination to scale supplier diversity efforts to even greater heights. In this session, learn how HP started this journey, where they have found success, and how they hope to continue exceeding expectations.
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The FTC’s Updates to the Green Guides
Event Recaps January 19, 2023Designed by the FTC to offer guidance on the use of environmental marketing claims, the “Green Guides” are shortly set to be revised, and the FTC is seeking public comments. Law firm Reed Smith’s John Feldman provided an overview of some of the areas on which the FTC is seeking those comments.
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Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists
Event Recaps January 18, 2023Milton Hwang provided an updated definition of the work of marketing operations professionals.
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Operationalizing Marketing Innovation
Event Recaps January 18, 2023Brendon Derr of Onward Imagine and Jennifer Krempa of LeapPoint offered some high-level advice to marketing operations professionals for how they can use their expertise to help drive innovation for their organizations.
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Fostering a Safe Work Culture for LGBTQ+ Talent
Event Recaps January 12, 2023Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.
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HRC: The Reality Flag for the LGBTQ+ Community
Event Recaps January 12, 2023The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.
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Ponysaurus Brewing: Fund for the Fabulous
Event Recaps January 12, 2023When the North Carolina Lt. Governor went on "an all-out assault" on the LGBTQ+ community, Ponysaurus Brewing Company and Baldwin& quickly worked with LGBTQ+ charities and influencers to create social posts, videos, and a website to launch the Lt. Governor's "Fund for the Fabulous."
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Correlating Customer Experience with Economic Returns: A CX ROI Framework — Prudential
Event Recaps December 15, 2022Customer Experience (CX) is a key market differentiator and growth driver for Prudential. Learn how Prudential Marketing analytics, in alignment with Finance and the business teams, established a robust and standardized framework for evaluating CX Returns that can be replicated across its multiple businesses.
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Harnessing the Full Potential of Marketing Mix Models: How Attention, Creative, and Audience Personalization Can Drive ROI
Event Recaps December 15, 2022In this session, learn how PepsiCo has reinvented the use of marketing mix modeling and developed a proprietary system called the "ROI Engine" to measure the ROI of full funnel marketing campaigns and inform annual plans with its channel level predictive engine.
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