Event Recaps
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AB InBev's Journey in Measurement and AI
Event Recaps September 29, 2022In this session, AB InBev provided an inside look into how they used AI for creative benchmarking, testing, and optimization.
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Amplifying Influencers for a Frozen Food Roll-Out
Event Recaps September 29, 2022Learn how Conagra Brands created a seamless, organized experience for its influencers as it tried to gain the attention of vegans, vegetarians, comfort food lovers and families.
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Getting Measurable Results from B2B Influencers
Event Recaps September 29, 2022Very few B2B brands use influencer marketing making influencers an untapped tactic with massive potential to reach business prospects. In this presentation, Nationwide's Katie Yun shared insights into how complex industries can execute successful influencer campaigns.
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Building Up an Organizational Culture of Great UX
Event Recaps September 27, 2022In this session, learn how to position user experience as a strategically important tactic within an organization's critical priorities.
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Prioritizing Trust Drivers for a Winning Brand Strategy
Event Recaps September 23, 2022Robert Levy and Scott Boyer from BrandSpark International offered a framework for an effective brand trust strategy that considers a brand’s competitive context.
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What's the Right Agency Support Model for Your Organization?
Event Recaps September 23, 2022Blue Chip agency leaders outlined the pros, cons, and best practices for two agency support models to help brands identify the right fit for their organization.
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Agency Partnerships for 2030
Event Recaps September 22, 2022How will the future of integrated marketing impact agency partnerships? In this session, R3's Greg Paull shared a forecast on agency models, ways of working, and what might make the best work in 2030.
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Composable Enterprises: The Tech Stack of the Future
Event Recaps September 22, 2022VShift Managing Director Eric Feige explained why decoupling your MarTech stack using MACH technologies (microservices, APIs, cloud-native and "headless") is rapidly being adopted by innovation-focused organizations.
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Simplifying the Search Process
Event Recaps September 22, 2022In this session, learn about a survey from the ANA and the 4A's to identify misalignments between clients and agencies. Presenters discussed key takeaways from the survey and best practices to simplify the agency search and pitch process.
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The World of Synthetic Media
Event Recaps September 22, 2022Metaverse. Synthetic Media. NFT's. Blue Chip demystified the evolving landscape sharing immediate applications that can lead to quick wins and outlined the longer term commerce opportunities for brands.
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Maybelline New York: Defining Our Brows and Streaming Success
Event Recaps September 21, 2022In this session, learn how L'Oreal's in-house agency leDesk used programmatic media to break through the clutter in the competitive streaming CTV landscape.
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The Hershey Company: Building Partnerships with Marketing Through Servant Leadership
Event Recaps September 21, 2022In this session, learn how a procurement professional with a focus on media went from zero experience to trusted partner and team member through the use of servant leadership, and how you can put this model into practice to build strong and lasting partnerships with your marketing peers and leaders.
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Cella: 2022 In-House Creative Industry Report
Event Recaps September 20, 2022Cella gave an overview and deep dive into its latest creative industry report, shedding light on the issues in-house agencies are tackling.
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From Insight to Action — How Land O' Lakes Uses Data to Drive Optimization
Event Recaps September 20, 2022In this session, learn about the Land O’Lakes optimization program’s guiding principles and process used to turn data insights into AB tests and personalized experiences.
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Increasing Animal Lifesaving Awareness Among Latinos: Best Friends Animal Society Spanish Campaign
Event Recaps September 20, 2022In an effort to increase animal lifesaving outcomes across the country, Best Friends launched its first Spanish-language campaign in September 2021. Hear how Best Friends organized internally, engaged a new audience, and provided accessible animal welfare Spanish resources in shelters across the country.
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Muchacha Coffee: Branding Innovators While Breaking Stereotypes
Event Recaps September 20, 2022A women's coffee brand grown in Colombia offers all-women supply chain coffees in the US. Learn why their coffee blends are named after Hispanic women and how they successfully market their brand on the mainland while using Latina figures in their packaging to tell their story.
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Upwork: 2022 ANA In-House Excellence Awards In-House Agency of the Year Finalist
Event Recaps September 20, 2022Take a look inside Upwork's in-house agency in this session. This year, Upwork was a finalist in the In-House Agency of the Year category. Learn how Upwork's in-house agency functions and what sets them apart from others.
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A Framework for Success: Pharmavite’s Measurement-Driven Approach
Event Recaps September 16, 2022Tommaso Visentini, divisional VP of analytics and insights at Pharmavite, shared how he developed an innovative media measurement approach that helped the company to directly connect media outcomes to business objectives.
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Avocados from Mexico and its Approach to Super Bowl Advertising
Event Recaps September 16, 2022Avocados from Mexico described its approach to Super Bowl campaigns.
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From Data to Decisions
Event Recaps September 16, 2022In this session, Sarb Dhanjal shared the roadmap Blue Diamond Growers used to establish their consumer insights practice as a decision-driver and earn a seat at the table, including the obstacles along the way and the keys to success.
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