Event Recaps
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Beyond the Last Click: Exploring the Data That Drives Your Email Program
Event Recaps May 18, 2022Last click attribution is awful. Your customers engage with your brand (and your email marketing program) beyond just clicks and opens. During this session, SmileDirectClub’s Scott Cohen provides better, more robust ways to look at data and attribution to get you and your program the credit you deserve.
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Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message
Event Recaps May 18, 2022In this session, learn how the Black Bear Diner marketing team was able increase customer acquisition, brand knowledge, brand affinity, and "loyalty" (read: increased spend/visit frequency) without a traditional "earn and burn" rewards program.
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Keynote: How EY Optimizes Email to Build Its Brand
Event Recaps May 18, 2022In this session, Lou Cohen, Digital Marketing and Demand Generation Leader, Director at EY, shares his insights into how EY blends its purpose and authenticity messaging with its marketing automation email channel to build its brand.
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Mastering Subscriber Lifecycle Management
Event Recaps May 18, 2022Learn how AARP, a non-profit serving nearly 38 million members, acquires new subscribers while respecting their privacy and honoring permissions, delivers relevant content, and manages subscriber attrition.
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Rise Above the Clutter — BIMI Helps Your Brand Stand out in the Inbox
Event Recaps May 18, 2022In this session, join the BIMI (aka Brand Indicators for Message Identification) experts from Red Sift and LinkedIn who explored all aspects of “BBB”: what BIMI is, the positive impact it can have on your email marketing strategy, and real-life brand experience with it.
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ANA Response Rate Report 2021
Event Recaps May 17, 2022In this session the ANA and Demand Metric walked through key findings of a new report that may impact your business and help increase the effectiveness of your next direct marketing effort.
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B2B Email: Recipe for Engagement and Deliverability Success
Event Recaps May 17, 2022In this session, learn Honeywell’s recipe for international B2B email success. Discover how they boosted deliverability, open and click-through rates across the board while maintaining a gold standard of compliance with global data privacy laws AND making a positive impact on the sales pipeline.
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EEC Awards Celebration
Event Recaps May 17, 2022At this celebration, we bring together the best and brightest in our field and honor their creativity, innovation, and excellence in email marketing. Meet the Stefan Pollard Email Marketer of the Year and the Email Marketer Thought Leader of the Year winners!
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How Asics' Consumers Are Running the Show
Event Recaps May 17, 2022In this session, learn how ASICS uses email, loyalty, and data collection to fuel the consumer journey and why companies should be listening to their most important stakeholder, the consumer.
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How to Leverage Identity to Create Emails Your Customers Actually Want to Open
Event Recaps May 17, 2022In this discussion, Zeta Global’s Winnie Shen revealed ways you can supercharge your emails by leading with customer intelligence and intent to predict interest, deliver relevancy, and drive results.
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How to Refresh Your Email Creative Through Templates and Content
Event Recaps May 17, 2022In this session, learn about the importance of keeping email templates fresh, best practices for design, and tips for easy adaptation.
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Leaving Discounts Behind: Re-Balancing Brand and Discount
Event Recaps May 17, 2022Learn how Eddie Bauer successfully pivoted away from an “always on sale” pricing strategy to a full-price, brand-forward strategy while increasing sales, conversion, and margin utilizing customer data, strategic promotions, and email.
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Opening Keynote — Email Marketing in Flux: The Biggest Changes Impacting the Channel
Event Recaps May 17, 2022The email marketing channel has evolved considerably over the past decade, but the pace of change has accelerated going into 2022. During this keynote, Oracle Marketing Consulting’s Chad S. White discussed the biggest changes rocking email marketing.
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Successful Career Paths for Email Marketers
Event Recaps May 17, 2022In this session, learn why email marketing’s role is no longer considered “the outsider” among the broader marketing or IT organizations, but instead it’s the glue.
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Winning Your RFP in 2022 — What You Need to Know
Event Recaps May 17, 2022In this Q&A with brands having recently completed an RFP, a panel of industry experts talked about how they avoided the traps normally associated with poor RFP outcomes (including not even making it to the finish line).
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You've Got (E)Mail
Event Recaps May 17, 2022In this session, learn how to drive email engagement quickly, tips to clean your email list, the lifetime value of a subscriber, and testing strategies.
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Compelling the Click: Email Content and Copywriting Boot Camp
Event Recaps May 16, 2022This boot camp style workshop de-mystified email message copy and content creation.
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Email's Role in the Tech-Driven Privacy Shift
Event Recaps May 16, 2022Major tech companies have caused a major shift in the privacy landscape. Apple's Mail Privacy Protection, sunsetting of third-party cookies on Apple, Mozilla, and soon Google, and other changes means marketing and what we can track is changing. Learn how email is going to play a pivotal role in this shift.
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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals
Event Recaps May 13, 2022In this session, Simulmedia’s Chief Revenue Officer, Lauren Fry, explains how the company’s unique TV+® platform for automated cross-channel planning and buying guarantees national reach across linear and CTV, without wasteful and costly audience duplication.
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More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships
Event Recaps May 13, 2022The typical “insert show title” sponsored by “insert brand sponsor” only goes so far in the eyes of the viewer. In this session, hear how brands are embracing Roku Original content to better reach their consumers and to better engage their own brand.
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