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Event Recaps

  • Embracing Neurodiversity Inclusion

    Event Recaps   July 15, 2024  

    In this session, learn about strategies for fostering a more inclusive workplace that recognizes and values neurodiversity.

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  • Thoughtfully Honoring Diverse Cultural Heritage

    Event Recaps   July 15, 2024  

    In this session, learn about how to develop a comprehensive approach to heritage month celebrations that honor the rich diversity of various communities.

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  • Dunkin' at TwitchCon

    Event Recaps   July 11, 2024  

    Prior to the national launch of their new drink — Sparkd’ Energy — Dunkin’ made a splash at TwitchCon, the preeminent convention for gamers and livestreamers. Learn how Dunkin’ showed up in an authentic way that resonated with the gaming community, while building brand love and hype for Sparkd’ Energy.

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  • Gay Is Ok Everyday: How Lush Supports Queer Rights

    Event Recaps   July 11, 2024  

    As a response to the alarming “Don't Say Gay” law coming into effect in Florida, Lush created its gold, sparkly “#Gay is OK” soap that supports LGBTQ2+ rights and Equality Florida, the largest civil rights organization dedicated to securing full equality for Florida's LGBTQ2+ community.

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  • Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing

    Event Recaps   July 11, 2024  

    In this presentation, Stephanie Jacoby, Senior Vice President of Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.

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  • Touchdown for Equality: The NFL’s LGBTQ+ Visibility Playbook

    Event Recaps   July 11, 2024  

    In this session, the NFL shines a light on how sports have embraced their LGBTQIA+ fan base through the principles of diversity, equity, and inclusion (DEI).

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  • Crayola Colors of the World Skin Tone Crayons

    Event Recaps   June 27, 2024  

    Crayola's the Colors of the World crayons helped the brand further establish itself as the leader in the industry — providing an opportunity to not just talk about its values but turning its values into something real that has made a tremendous impact on the lives of children around the globe.

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  • Designing for Inclusivity: Examples and Considerations

    Event Recaps   June 27, 2024  

    During a session at a June 2024 ANA 1-Day Conference, attendees heard examples of inclusive design and guidance for how to pursue a similar product development path themselves from Giselle Mota, chief of product inclusion at ADP, which is a human capital management firm with a specialization in workplace technology, such as that which facilitates hiring processes and payroll execution.

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  • Inclusive Innovation: Leveraging Diversity and Accessibility to Minimize Bias

    Event Recaps   June 27, 2024  

    Ada Lopez of Lenovo’s Product Diversity Office described her team’s role in ensuring the inclusivity of technological design.

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  • Marketing with Ethical AI: Ensuring Fairness and Inclusivity

    Event Recaps   June 27, 2024  

    Explore how ethical AI principles are transforming marketing at Microsoft. This session delved into the application of fairness, reliability, privacy, inclusiveness, transparency, and accountability in AI-driven marketing strategies.

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  • Why MilkPEP Is Sponsoring Every Woman Running a Marathon in the U.S.?

    Event Recaps   June 27, 2024  

    This session delved into an insightful analysis revealing that women's sports receive only 5% of total sports media investment, often with significantly lower production quality compared to men's sports. Learn how MilkPEP is challenging these norms by strategically investing in women’s marathons.

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  • A Picture Is Worth Infinite Words: A Preview into ANA's Data Visualization Playbook

    Event Recaps   June 26, 2024  

    Visualizing data can make it easier to comprehend and digest a narrative being shared or the point to be made. In this session, learn how the marketing and data ecosystem can use data to its fullest potential, guiding decisions and strategies, by mastering data visualization.

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  • BNY Mellon + VSA Partners: BNY Mellon Rebrand

    Event Recaps   June 26, 2024  

    As BNY Mellon continues to transform as an organization, they worked with VSA Partners to create a system that finally told the brand's full story embracing both its heritage and vision — and importantly, gave its people the tools and inspiration they need to express their vision, and write the next chapter.

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  • Data Risk Assessments

    Event Recaps   June 26, 2024  

    This session delves into the evolving landscape of U.S. state laws that increasingly mandate data practice risk assessments to evaluate and mitigate risks associated with processing personal data.

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  • Evolving Privacy Challenges for Advertising

    Event Recaps   June 26, 2024  

    This session focuses on state consumer privacy law approaches to digital advertising regulation, the draft California regulations on “behavioral advertising,” Colorado’s AI law, state consumer health data laws, and the impact these evolving requirements have on advertising.

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  • Notes on Arbitration, Cybersecurity, and "Made in the U.S.A." Labeling

    Event Recaps   June 26, 2024  

    During a session at an ANA 1-Day Conference, a panel of legal experts offered guidance on “Made in the U.S.A.” labeling, arbitration, and cybersecurity.

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  • On Your Mark, Get Set, Go!

    Event Recaps   June 26, 2024  

    A panel of industry experts discusses how brands can leverage sporting events for marketing purposes and official sponsorships and engagements, as well as end-rounds like influencer campaigns.

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  • Privacy Update for Child and Teen Advertising

    Event Recaps   June 26, 2024  

    This session surveys the latest enforcement actions, regulatory developments, and state laws that impact advertising to children and teens.

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  • Cost of the Pitch II

    Event Recaps   June 25, 2024  

    A follow-up to the revelatory findings of The Cost of the Pitch report, The Cost of the Pitch II explores the elements perceived to be most important in building successful long-term relationships between agencies and their marketing clients.

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  • Decoding the B2B Buyer

    Event Recaps   June 14, 2024  

    In this session, Peter Weinberg, former head of development at LinkedIn’s B2B Institute and now founder of Evidenza.ai, demonstrated how to use the latest technology to not only differentiate your offerings but engage buyers more effectively.

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