| |

Outsmart Mother Nature

June 8, 2010

Although Tampax was the category leader since its launch in 2007, it was leading a declining tampon category (3% decline per year). It was apparent that there was a need to regain our leadership and fight back by differentiating ourselves from the competition and set a new course for growth.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See