A Simpler Way to Ship Campaign
June 7, 2011
The U.S. Postal Service had an aggressive goal of increasing revenue and volume in expedited package shipping, a declining category dominated by two iconic brands. Its Simpler Way to Ship campaign demonstrated there was an easier, more economical way to ship.
Restricted Content
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
