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IHG: Crack the Case

May 23, 2012

How can IHG steal share of business from rival brands for good? By identifying rival brands' highest value customers in IHG’s database and inviting them into a secret agent mission with a final prize payout. The mission? Crack open a steel suitcase by completing a multitude of tasks which included experiencing IHG’s loyalty program and hotel stays in their portfolio.

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