John Frieda Precision Foam Colour
May 23, 2012
In 2011, John Frieda launched Precision Foam Colour, its first-ever home hair color. The marketplace had historically been a duopoly ruled by industry giants L’Oréal and Clairol and research showed that women were reluctant to try new brands. Despite these obstacles, PFC set out to become the #1 foam based on market share and trial data.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.