Agency Partnerships for a Metaverse World | Event Recaps | All MKC Content | ANA

Agency Partnerships for a Metaverse World

Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, esports, and the metaverse.