How to Bring Brand Strategy to Life in Culture | Event Recaps | All MKC Content | ANA

How to Bring Brand Strategy to Life in Culture

Alain Sylvain, founder of and CEO at Sylvain Labs, shared the stories of the WNBA and BlackRock, why these brands set out to create real change, how they did it, and the long-term effects their brand strategies continue to stimulate today.