Marketing in Augmented Reality: Pokémon Go and Treasure Hunts in the Digital Age

March 28, 2017

Executive Summary

Marketers are grabbing hold of new technologies to engage and entertain their customers. But what are the potential minefields...or Pokéstops? This panel will explore promotions and privacy law issues for augmented reality games and marketing.

Speakers:
Tanya Forsheit
Partner
Frankfurt Kurnit Klein & Selz PC

Terri Seligman
Partner
Frankfurt Kurnit Klein & Selz PC

Tori Chami
Vice President and Senior Counsel
American Express Company

David Viscovich
Counsel
Sprint

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