The Social Media War Room

March 29, 2017

Executive Summary

Employees can be your greatest brand ambassador — until things go awry. How can you keep them from causing a PR (or worse, a legal) nightmare?  Experts from Dell discussed the brand's social media policy; specifically, how the company established rules for employee disclosure in social media; created an employee advocacy training program; and most importantly, identified best practices. Lessons learned as Dell encouraged employees to post about its products and services on social media were discussed.

Amy Heiss
Director of Social Media Activation (SMaC U)
Dell Inc.

Ryan Garcia
Legal Director
Dell Inc.

Joseph Lewczak
Davis & Gilbert LLP

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