The Social Media War Room

March 29, 2017

Executive Summary

Employees can be your greatest brand ambassador — until things go awry. How can you keep them from causing a PR (or worse, a legal) nightmare?  Experts from Dell discussed the brand's social media policy; specifically, how the company established rules for employee disclosure in social media; created an employee advocacy training program; and most importantly, identified best practices. Lessons learned as Dell encouraged employees to post about its products and services on social media were discussed.

Speakers:
Amy Heiss
Director of Social Media Activation (SMaC U)
Dell Inc.

Ryan Garcia
Legal Director
Dell Inc.

Joseph Lewczak
Partner
Davis & Gilbert LLP

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