Sports Fans and the Second Screen

July 23, 2014

Sports fans have always shouted at the screen and leapt off the couch with the roar of the crowd. Today, watching live sports is an even more active experience because our devices are always within reach. But what triggers us to reach for them? To find out, we visited soccer and football fans in Denver and Chicago, sat in their living rooms, watched games with them and asked lots of questions. By unpacking second-screen behaviors, we uncovered how brands can deliver more engaging marketing during the big game.

(Please see our "Also See" section to the right to download this report.)


“Sports Fans and the Second Screen.” Google Inc., 2014.

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