McDonald’s Integrated Marketing Process
June 19, 2013
Tania Haigh, marketing manager at McDonald’s Corporation, provided a brief inside look at the brand’s approach to integrated marketing and discussed the company’s efforts to reach women and moms.
You do not have access to this content
Here's who has access to this content:
- ANA Corporate Marketer Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be part of one of our member companies and create an account in order to view this content. Please click below to create an account with us today using your business email address.
