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Five Ways to Leverage Location Plus Mobile for Your Brand

May 7, 2014

Executive Summary

Mobile technology — more specifically location-based ad targeting — allows brands to connect with consumers anywhere at any time. Millennial Media shared ways to aggregate mobile data to understand a user’s locations throughout the day, and the right solutions that effectively reach consumers with relevant messaging based on their location.

View video below.



Source

"Five Ways to Leverage Location Plus Mobile for Your Brand." Joran Lawrence, Director of Product Management at Millennial Media; Carrie Seifer, VP Global Strategy at Millennial Media. ANA Webinar, 5/07/14.

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