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2012 ANA Advertising Law and Public Policy Conference Keynote: Julie Brill, Federal Trade Commission

March 29, 2012

Executive Summary

Julie Brill, commissioner, Federal Trade Commission (FTC), discussed the FTC’s new privacy report for digital and mobile. The report is an update of a preliminary report that was issued in 2010. Three principles for data collection were outline in the final report, including the incorporation of “privacy by design” into new products, simplifying data collection choice for consumers, and promoting transparency with consumers. The FTC is looking at ways that these guidelines can also be applied to mobile, despite the small screen size.

View video below.



Source

“2012 ANA Advertising Law and Public Policy Conference Keynote: Julie Brill, Federal Trade Commission.” Julie Brill, Commissioner, Federal Trade Commission. ANA Advertising Law and Public Policy Conference, 03/29/12.

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