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Winning in Programmatic Buying

April 1, 2014

Executive Summary

Programmatic buying is the newest digital marketing trend, and it is set to revolutionize how all media, including TV and out-of-home, is bought and placed. But what does it really mean? What are best practices? How do you set up your organization for success? Bob Arnold of Google shared his thoughts on where programmatic buying is today, where it’s heading, and what brands can do to ensure they leverage it effectively.

View video below.



Source

"Winning in Programmatic Buying." Bob Arnold, Digital Media and Strategy Lead, North America at Google. ANA Media Leadership Conference, 4/01/14.

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