Everything You Wanted to Know about OBA Self-Regulation
March 30, 2011
Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.
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