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TIME EVENT DETAILS LOCATION
Wednesday, March 2, 2022
1:00pm REGISTRATION OPENS

Mediterranean Foyer 1-4
2:00pm
- 5:00pm
EQUITY AND SUPPLIER DIVERSITY IN MEDIA INVESTMENTS – A DEEP DIVE

The opening afternoon of the conference will focus exclusively on perhaps the most important and urgent issue in the ad industry today – equity and supplier diversity in media investments.

The importance of supplier diversity in the ad industry has increased significantly over the past year, as has spending. Media is the biggest marketing investment for most companies, yet there are challenges that have held back increased investment with diverse media companies. Those include the challenges of finding diverse suppliers, available inventory, scale (reach is important to many advertisers), lack of traditional measurement, and certification requirements.

Mediterranean 1-4 (HYBRID)
2:00pm
- 2:20pm

WHAT WE’VE LEARNED IN THE PAST YEAR

We'll kick off with a brief summary of what we've learned about supplier diversity – with a focus on media – in the past year. ANA has surveyed our members to understand benefits, challenges, spend, goals, and measurement of supplier diversity. We have also surveyed suppliers with a focus on certification, to understand its importance, benefits, challenges, and ease/difficulty of the certification process.

Bill Duggan
Group Executive Vice President ANA
Mediterranean 1-4 (HYBRID)
2:20pm
- 3:00pm

EVERYBODY IN – THE GENERAL MOTORS PERSPECTIVE

General Motors is dedicated to being the most inclusive company in the world. In this session, GM will chart their journey this past year in the wake of social justice movements and public commitments to Black-owned and diverse-owned media. GM will discuss their unified approach as they focus on equity, new ways of thinking, relationships, listening, and business development to create a stronger ecosystem for diverse-owned media.

Heather Stewart
General Director, Global Media and Marketing Services General Motors
Mediterranean 1-4 (HYBRID)
3:00pm
- 4:00pm
THE DIVERSE SUPPLIER PERSPECTIVE

In this session, two trade associations representing black-owned media suppliers will share their perspective and work done with national advertisers.

  • NABOB (National Association of Black Owned Broadcasters) was organized in 1976, and is the trade association representing the interests of Black-owned commercial radio and television stations around the country.
  • BOMESI (Black Owned Media Equity and Sustainability Institute) was founded in June 2020 to unite and advance Black-owned media businesses, primarily newer digital media companies.

Mediterranean 1-4 (HYBRID)

THE ROAD TO EQUITABLE MEDIA INVESTING (NABOB)

As we are increasingly unpacking and addressing as an industry, the "pipeline to ad dollars" has systematically worked against diverse-owned publishers for several key reasons. In this fireside discussion from NABOB, a representative roster of advertising stakeholders will dive into the issue and how embracing "Universal Inclusion" will move us all forward.

Charles Cantu
Founder and CEO Reset Digital
Charlotte LaNiear
Senior Director for Multicultural Media Procter & Gamble
Chesley Maddox-Dorsey
Chief Executive Officer American Urban Radio Network

SESSION FROM BOMESI

Details and speakers for the BOMESI session to be announced

4:00pm
- 5:00pm

MATCHMAKING AND SUPPLIER DIVERSITY FAIR

ANA has heard from diverse media suppliers that they are keenly interested in making connections and introductions to marketers who want to diversify their supplier base. And we've heard from marketers that they would like to meet more diverse media suppliers. That is the intent here as we will facilitate matchmaking/speed dating for introductions.

Mediterranean 1-4 (HYBRID)
5:00pm
- 6:30pm
RECEPTION

The Valencia Patio & Terrace (IN-PERSON ONLY)
Thursday, March 3, 2022
7:00am
- 8:00am
BREAKFAST

Palazzo A-E (IN-PERSON ONLY)
8:00am
- 8:25am

MEDIA AT THE EPICENTER OF BRAND GROWTH AND BRAND GOOD

The explosive growth of Retail Media Networks, Social Shopping, DTC, and Performance Marketing, and the migration from third-party cookies to first-party data, has consolidated media at the core of advertiser business success. The technologies and platforms that underpin the new ecosystem however continue to be plagued by opacity, brand safety, privacy, accountability, and fraud issues. Industry wide action, greater transparency, and increased self-regulation is required to better inform and protect consumers, platforms, and advertisers alike. In this session you will hear what the ANA is doing to drive meaningful industry change for the benefit of advertisers and society.

Bob Liodice
CEO ANA
Mediterranean 1-4 (HYBRID)
8:25am
- 8:35am

OPENING REMARKS

Host: Charlie Chappell
Vice President, Media The Hershey Company
Mediterranean 1-4 (HYBRID)
8:35am
- 9:10am

MARC PRITCHARD KEYNOTE

For the seventh time in the ten-year history of this event, Marc Pritchard will deliver the opening keynote of the ANA Media Conference. Marc is passionate about elevating the productivity and transparency of the media supply chain and the need to make media experiences truly superior for consumers in ways to create growth and value for companies and the industry overall.

Marc Pritchard
Chief Brand Officer Procter & Gamble
Mediterranean 1-4 (HYBRID)
9:10am
- 9:45am

A LEADER’S VIEW OF MEDIA MEASUREMENT

Bloomin' Brands is one of the world's largest casual dining companies with more than 1,450 restaurants including Fleming's Prime Steakhouse, Bonefish Grill, and Outback Steakhouse. In this session, learn about the approach to media measurement from a CMO’s perspective. The discussion will include core media channels, meaningful KPI’s, and the balance between “measuring true incremental impact” and “making in-the-moment digital adjustments”. Danielle will also speak to the complexities of the business and shifts in customer behavior in an ever-changing media landscape.

Danielle Vona
CMO and SVP Bloomin' Brands
Mediterranean 1-4 (HYBRID)
9:45am
- 10:20am

PERSPECTIVE FROM AN AGENCY LEADER

Kirk McDonald is the CEO of GroupM North America where he leads 6500 people. He is a key player in providing more powerful and effective solutions for clients through the development of technology-enabled services. And Kirk is leading the way in driving real change across the industry to find a new balance of making advertising less interruptive and a valued part of the media experience.

Kirk McDonald
CEO GroupM
Mediterranean 1-4 (HYBRID)
10:20am
- 10:45am
NETWORKING COFFEE BREAK

Mediterranean Foyer 1-4
10:45am
- 11:20am

MEDIA AT THE SPEED OF 5G

Tony Wells is Senior Vice President and Chief Media Officer for Verizon, one of the industry’s largest and most innovative marketers. A progressive thinker and agile marketer, Tony sits at the forefront of what is new and next in enterprise media solutions, sponsorships, experiential and digital marketing, sports, esports, music, and gaming. In this session Tony will share his unique view of the industry in a quickly changing, highly competitive and increasingly digital world.      

Tony Wells
Chief Media Officer Verizon
Mediterranean 1-4 (HYBRID)
11:20am
- 11:55am

USING CREATIVE AND MEDIA DATA IN NEW WAYS

Visa is a world leader in digital payments. Decoded Advertising’s integrated strategy combines creativity, technology and media. This session will discuss how a progressive approach to brand building has driven unrivaled performance on Visa brand campaigns. Creative and media data are being used in more interesting ways by designing advertising to learn, creating a data feedback loop to optimize brand marketing, which is the last piece of the puzzle that needs to be influenced by data.

Mary Ann Reilly
SVP, Head of North America Marketing Visa
Matthew Rednor
Founder + CEO Decoded Advertising
Mediterranean 1-4 (HYBRID)
11:55am
- 12:30pm

EVERY PERSON COUNTS: THE POWER OF AGE INCLUSION

Accounting for over 1-in-3 adults and 41% of consumer spending, the adult 55+ audience is growing in population, spending power, and influence. Connecting with them is more important than ever before. In this session, Marcela Tabares and Tara Lantieri will share findings from A+E Networks’ cultural insights study that gives voice to who they are, how they want to be seen, and explores the gap between current and desired representations in advertising.

Marcela Tabares
SVP, Research & Strategic Insights A+E Networks
Tara Lantieri
Senior Director, Research & Strategic Insights A+E Networks
Mediterranean 1-4 (HYBRID)
12:30pm
- 1:30pm
LUNCH  

Palazzo A-E (IN-PERSON ONLY)
1:30pm
- 2:05pm

RETAIL MEDIA AND THE NEXT PHASE OF INDUSTRY DISRUPTION

The proliferation and acceleration of Retail Media is a signal of disruption that is poised to drive industry transformation in the years to come. As both the leader of Walgreens Media and the head of Walgreens Advertising Group, Luke Kigel will offer a unique perspective on the role of Retail in Media, and the ways that Retail Media will help shape the future trajectory as disciplines continue to converge and as the industry marches towards a cookie-less future.

Luke Kigel
VP, Walgreens Media and Head of Walgreens Advertising Group Walgreens
Mediterranean 1-4 (HYBRID)
2:05pm
- 2:40pm

THE BENEFITS AND CHALLENGES OF IN-HOUSING MASS MEDIA

In-housing services back to the marketer that have traditionally been handled by outside agencies has been one of the biggest trends in the industry. Often such in-housing starts with "low-hanging fruit" (e.g., collateral and promotions) and then digital/social (given fast turnarounds required). Some – but not many – have ventured to take mass media in-house. That will be the story shared here by ADT Security Services, including the benefits and challenges of in-housing media. At ADT media is now fully in-house and has been for almost three years.

Christopher Lawrence
Director, Mass Media ADT Security Services
Mediterranean 1-4 (HYBRID)
2:40pm
- 3:00pm
NETWORKING COFFEE BREAK

Mediterranean Foyer 1-4
3:00pm
- 3:35pm

REBUNDLING MEDIA WITH CREATIVE

A while back, advertising agencies "unbundled" their media services from creative. Agencies saw that as a new profit center while clients perceived the benefit to be efficiencies. Now, some clients are rebundling media with creative, as was recently the case with Creminelli Fine Meats and agency Hanson Dodge. Results from the brand/agency's first all-under-one roof integrated effort have exceeded expectations. This session will focus on the client's reasons for moving its media business to its creative agency's in-house media operation, the agency's decision to offer media services, results, and lessons learned.

Eric Schwartz-Johnson
Chief Marketing Officer Charcuterie Artisans
Stacie Boney
President Hanson Dodge
Mediterranean 1-4 (HYBRID)
3:35pm
- 4:10pm

CROSS MEDIA MEASUREMENT

Cross-media measurement has been a long-standing yet elusive goal for the marketing industry. The ANA's Cross Media Measurement (CMM) initiative, in collaboration with the WFA, VAB, 4A's, advertiser brands, and TV companies, is a marketer led industry measurement initiative that seeks to unlock value for all stakeholders and to deliver an improved ad experience for audiences through transparent measurement. This session will take you inside the work being done and the progress being made as the first pilot program is scheduled to launch in late Q3 and Q4, 2022.

Bill Tucker
Group EVP, ANA Executive Director, PRAM ANA
Mediterranean 1-4 (HYBRID)
4:30pm
- 5:30pm

ANA MEDIA LEADERSHIP GROWTH COUNCIL MEETING

(Invitation only event)

Palazzo H
6:00pm
- 7:00pm
RECEPTION

The Valencia Patio & Terrace (IN-PERSON ONLY)
7:00pm
- 8:30pm
DINNER  

Palazzo A-E (IN-PERSON ONLY)
Friday, March 4, 2022
7:00am
- 8:00am
BREAKFAST

Palazzo A-E (IN-PERSON ONLY)
8:00am
- 8:10am

OPENING REMARKS

Host: Charlie Chappell
Vice President, Media The Hershey Company
Mediterranean 1-4 (HYBRID)
8:10am
- 8:45am

CTV’s PLACE IN THE MEDIA MIX

According to eMarketer almost two-thirds of the US population are CTV users and close to 50% of them are on ad-supported platforms.  How does this impact the role of CTV in an advertiser's media mix, from reaching consumers to navigating CTV's pros and cons?

DJ Perera
Director, Media Center of Excellence Boehringer Ingelheim
Mediterranean 1-4 (HYBRID)
8:45am
- 9:20am

THE MEDIA INDUSTRY TALENT CRISIS

There is a talent crisis in our industry. Agencies are struggling to recruit, train and retain the quantity and quality of talent required to adequately staff client teams and deliver great work. Clients are competing for scarce talent as they beef up their in-house capabilities and increase internal competency. Candidates have more choices and options than ever before in where, when, and how they want to work, and who they want to work for and why. In this panel we’ll hear from agency and client representatives on how we got here, what effect it is having on business, and what can be done to attract, motivate and retain great talent, and full and effective teams.

Nadine Karp McHugh
Managing Director, Global Media Goldman Sachs
*Additional panelists to be named
Mediterranean 1-4 (HYBRID)
9:20am
- 9:55am

WHY MARKETERS SHOULD INCREASE THEIR INVESTMENTS IN NEWS

There is a rising consumer demand for news in the midst of a decline in advertiser support for news publishers. The news audience is a very valuable one, yet the news environment has become increasingly polarized, creating a challenge for marketers. This session will explore the reasons marketers should increase their investments with news publishers and the innovation seen in news products necessary to increase its appeal. The presenter, Lou Paskalis, has been a senior executive on the client-side for three decades, most recently at Bank of America where he led media investment globally; in October 2021 he joined MMA Global.

Louis Paskalis
President and Chief Operating Officer MMA Global
Mediterranean 1-4 (HYBRID)
9:55am
- 10:10am
NETWORKING COFFEE BREAK

10:10am
- 10:45am

BUYER BEWARE – UNDERSTAND YOUR ADUs AND THEIR EFFECT ON INFLATION

There’s been a dramatic rise in ADUs (audience deficiency units) for national television, likely in the billions of dollars! ADUs have been growing due to overoptimistic network ratings estimates/guarantees that have not been fully delivered for years. Three critical concerns arise as a result. First, many advertisers rely on their agency and simple spreadsheets to track a very material asset. Second, networks have been scrambling to clear ADUs by any means available, including “special” opportunities offered to advertisers, offering digital impressions to cover linear under-deliveries, and most recently through “hybrid” deals. Has this reduced the value received? Third, the rush to unload ADUs has eaten into current inventory, contributing to media inflation. All this has turned into a big problem for advertisers and a big liability for the television industry. Advertisers are advised to get a firm handle on the extent of their ADUs, have guidelines on how the ADUs should be applied, and have a clear understanding how ADUs compare to the original value of their media buy. Buyers need to be keenly aware of the aftershocks of ADUs as they tighten inventory and lead to higher prices.

Manuel Reyes
Chief Executive Officer Cortex Media
Mediterranean 1-4 (HYBRID)
10:45am
- 11:20am

SESSION DETAILS TO COME

Mediterranean 1-4 (HYBRID)
11:20am
- 11:55am

PROGRAMMATIC MEDIA TRANSPARENCY – LEVELLING THE PLAYING FIELD

In December 2021, the ANA launched a new in-depth study into the programmatic media supply chain. The goals of the study are to identify areas of outage and waste for advertisers, to rebalance information asymmetry in the space, and to recommend solutions for advertisers to eliminate waste and optimize investments in their own supply chains. A powerhouse alliance of partners – PwC, Kroll and TAG Trustnet - have been assembled to collectively probe the depths of the programmatic media buying ecosystem. The study will also include up to 40 ANA advertiser members who are currently being recruited to participate in the project. In this session Derek Baker and Mark Stewart will share the plan of action being undertaken for Phase 1 of this project – the open web, the progress being made, and the expected outcomes and advertiser benefits of the study.

Derek Baker
Principal, Marketing Transformation PwC
Keri Bruce
Partner Reed Smith LLP
Mark Stewart
Senior Vice President, Media Initiatives ANA
Mediterranean 1-4 (HYBRID)
11:55am
- 12:00pm

CLOSING REMARKS

Mediterranean 1-4 (HYBRID)

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