How the J.M. Smucker Co. and Kroger Are Shaping the Next Chapter of Programmatic Media | Event Recaps | All MKC Content | ANA

How the J.M. Smucker Co. and Kroger Are Shaping the Next Chapter of Programmatic Media

In this session, Jill Smith of Kroger Precision Marketing, along with Kelly Sweeney of the J.M. Smucker Co., introduced the new Kroger Private Marketplace, a solution that’s helping brands unlock the potential of retail data in the programmatic space.