| |
 

Embrace Change

June 8, 2010

After completing renovations to two Washington DC stores in November 2008, IKEA was faced with the question of how to get people interested in its news. With just over $500k, IKEA strategically designed its efforts to coincide with the height of pre-inauguration fever and take advantage of concentrated media presence.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See