Key Learnings from Redesigning Our Creative Services Model | Event Recaps | All MKC Content | ANA

Key Learnings from Redesigning Our Creative Services Model

Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.