Onsite Insight: Pantone's Ron Potesky on the Secret to Creativity | Conference Highlights | Event Video | All MKC Content | ANA

Onsite Insight: Pantone's Ron Potesky on the Secret to Creativity

In the video below, Ron Potesky, senior vice president and general manager at Pantone, explains why making mistakes and taking risks is the key to building a creative culture. Potesky was among the featured speakers at the 2012 ANA Creativity Conference, presented by Ogilvy.