Pump Up the Volume on Podcast Advertising
Executive Summary
With more than 74 million weekly listeners in the U.S. alone, podcasts offer advertisers a compelling way to connect with consumers. But despite engaging more than a third of the U.S. audience, podcasts haven't seen the rush of advertising investment one might expect. Champions of Growth host Matthew Schwartz explores some reason why that might be and offers some tips for advertisers who want to get out ahead of the competition on this increasingly important channel.
Source
"Pump Up the Volume on Podcast Advertising." Champions of Growth Podcast, 11/14/23.
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