Chatbots, Robots, AI, ML: What Happens When Your Brand Actually Becomes a Human?

July 14, 2017

Executive Summary

The digital transformation from brand identity to brand humanity require marketers to think about design, depth, and dimension.



Source

"Chatbots, Robots, AI, ML: What Happens When Your Brand Actually Becomes a Human?" Lucas Watson, CMO at Intuit. ANA Digital and Social Conference, 7/14/17.

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