Knowledge Partners | ANA Marketing Knowledge Center

dentsu Creative Trends 2022: New Worlds Order

Knowledge Partners April 7, 2022

In this report, dentsu explores the role brands and businesses can play in designing for an evolving consumer, consumed by a virtual worlds and emerging technologies.

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Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection

Knowledge Partners April 7, 2022

“Digital health data is the oil; programmatic is the engine,” says DeepIntent CEO Chris Paquette, explaining the incredible opportunity at the intersection of anonymized health data and advancements in digital marketing.

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2022 Food and Beverage Trends

Knowledge Partners April 4, 2022

Quench Agency provides a report on trends in the food and beverage industry, to help brands remain competitive within their categories.

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The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?

Knowledge Partners April 4, 2022

DeepIntent surveyed patients to better understand how they feel about pharmaceutical ads. CMO Marcella Milliet-Sciorra discusses the company’s findings, which include 51 percent of patients finding ads more memorable when they’re relevant to their medical needs and conditions.

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The Ultimate Guide to Data Clean Rooms

Knowledge Partners April 4, 2022

Considering a Data Clean Room? InfoSum shared its guide to selecting the right clean room solution for your needs, including use cases by industry, data strategies and case studies showing how companies are using clean rooms today.

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The Rise of Gaming: Consumer Sentiment Study

Knowledge Partners April 1, 2022

dentsu offers insights into attitudes toward gaming garnered through a survey of 1,000 respondents.

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Health Marketing in the Age of Universal Activism: Consumer Vision Implications — Part One

Knowledge Partners March 30, 2022

In this report, dentsu discusses the need for health and wellness brands to rethink their value proposition in an age where consumer behavior is driven by a range of influences and causes, including climate change and data privacy.

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2022 Media Trends

Knowledge Partners March 28, 2022

In this report Dentsu looks at three megatrends that are helping to define marketers’ recovery from the COVID-19 pandemic, each with smaller manifestations or sub-trends, with major implications for brands.

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Brands Can Lead the Way: Creating a More Inclusive World by Empowering Diverse Content Creation

Knowledge Partners March 28, 2022

In this report, BEN explores how marketers can connect with consumers through inclusive and relevant messaging and diverse content creators.

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How to Lock-In on Your Target Audience with Social Video

Knowledge Partners March 25, 2022

Tubular Labs released a study on gamer behavior beyond gaming content and platforms, and provided recommendations on how marketers can use these insights to create a content strategy that drives sales.

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The Rise of Sustainable Media

Knowledge Partners March 25, 2022

A global study into green consumer behaviors and how these redefine business environmental strategy for corporate growth alongside effective and authentic marketing.

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Four Things Marketers Can Do to Improve Customer Retention

Knowledge Partners March 24, 2022

Customer Portfolios offers up some solutions for how marketers can better approach customer retention without sacrificing acquisition.

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How to Increase the Value of Your Customer Portfolio

Knowledge Partners March 23, 2022

Marketers realize that just focusing on customer acquisition isn’t growing the overall customer “portfolio.” According to martech agency Customer Portfolios, marketers need to start looking at their entire portfolio to see how the customer base is evolving and either positively or negatively impacting revenue.

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2021 Holiday Shopping Analysis

Knowledge Partners March 22, 2022

TVB shares insights demonstrating why brands should leverage local broadcast television to drive retail purchases during the holiday season.

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Taking a Fresh Look at ROAS

Knowledge Partners March 22, 2022

Return on Ad Spend, or ROAS, is a common metric to measure campaign performance, especially in direct mail campaigns. This metric is easy to calculate, easy to explain, and resonates across stakeholder. However, brands who are truly focused on their customers should move away from ROAS.

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The Dentsu Global Ad Spend Forecast — January 2022

Knowledge Partners March 21, 2022

The Dentsu Ad Spend Forecast is a twice-yearly report that combines data from over 50 global markets to accurately predict trends in ad spending across the globe.

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Back to School and College 2021

Knowledge Partners March 16, 2022

According to TVB’s 2021 back-to-school shopping analysis, whether consumers will be shopping online or in stores, retailers can drive purchases by using local broadcast TV to target all shoppers based on their geographic location and needs.

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TVB Thought Leader Podcast Series: Bob Liodice, CEO of ANA

Knowledge Partners March 10, 2022

Bob Liodice, CEO of ANA and Steve Lanzano, President and CEO of TVB discussed the local broadcast TV landscape and how it can benefit marketers, including hot topics like TV measurement, media usage, CTV and Next Gen TV.

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