Related ANA Content
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ANA Magazine
Trends and Technology
Can Marketers and Agencies Align Their Priorities When It Comes to Compensation?
ASK Answers
Case Studies
B2 Awards
Redefining the Cost of Cheap Batteries
Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.
REGGIE Awards
Evolution Reloaded
One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.
REGGIE Awards
How eBay Made Payments Easier
eBay’s recent campaign to manage payments targeted all of eBay’s business and consumer sellers globally. Its diverse demographic includes business sellers and casual sellers from around the world, so the company localized its content to reflect all regional profiles and mindsets.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
ANA Content Supply Chain Series: Unlock Speed and Consistency for Scalable Content
Today’s marketing organizations must produce more content, for more channels, at greater speed than ever before. This session explored how a modern content supply chain enables teams to accelerate production cycles, eliminate operational bottlenecks, and scale content delivery while maintaining quality and consistency.
Knowledge Partners
Unlocking P&H Savings: What Every Advertiser Needs to Know About the 2025 Commercials Contract
In this video, the Joint Policy Committee (JPC) breaks down the latest updates in the 2025 SAG-AFTRA Commercials Contract, including the updated P&H rate, allocation guidelines, the Million Dollar Cap, and the Influencer Waiver. Watch to learn more about these provisions and how they help advertisers control costs and stay compliant across linear, digital, and influencer platforms.
