Brands for Humans Is a Movement with Purpose

Dizzying changes in customer behavior are pushing brands beyond B2C or B2B, but what is B4H?

By Chris Warren

Brands for humans (B4H), or the humanization of brand persona, is starting to circulate throughout the marketing field. However companies choose to operationalize B4H, there’s a growing onus on marketers to provide clarity to the public about a corporation’s values and beliefs and how it is meaningfully acting on those convictions.