MARKETING IN THE POST-PANDEMIC
The Full Return of Live Events Remains Down the Road
With business travel budgets hampered, virtual programs continue to take center stage
With most people willing to travel and venues once again filling to capacity, what’s the hold up on business-related events? The answer is, well, businesses, as they put the kibosh on travel spending and limit live programming. Meanwhile, brands are testing new concepts and creating more interactive elements for their virtual events.
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