MARKETING IN THE POST-PANDEMIC

The Full Return of Live Events Remains Down the Road

With business travel budgets hampered, virtual programs continue to take center stage

By Maureen McLaughlin

With most people willing to travel and venues once again filling to capacity, what’s the hold up on business-related events? The answer is, well, businesses, as they put the kibosh on travel spending and limit live programming. Meanwhile, brands are testing new concepts and creating more interactive elements for their virtual events.