Slowly, Brands Are Improving Their Digital Accessibility

Brands are adopting more assistive tools for the deaf and hard of hearing, but major gaps remain

By Matthew Schwartz

There are deaf people who like to use sign language while others prefer using their voice. There are people hard of hearing who culturally identify as Deaf and those who do not. As brands add more assistive tools to their advertising and marketing campaigns, marketers and organizations need to keep such nuances top of mind.