Elevating Creativity for Impact
During the 2023 ANA Global CMO Growth Summit, Spencer Fox, SVP, Global Business Lead at LIONS Advisory, shared how to adopt global gold standards from the top winners of the 2023 Cannes Lions Awards. Spencer introduced the Align, Build, and Embed (ABE) framework to drive a culture of creative effectiveness. This framework, launched by WARC, LIONS and ANA, identifies the three levels a brand organization, regardless of sector or size, needs to develop to deliver a culture of creative effectiveness.
Click the DOWNLOAD NOW button for the full presentation.
Source
"Elevating Creativity for Impact." Spencer Fox, SVP, Global Business Lead at LIONS Advisory, November 2023.
You must be logged in to submit a comment.