A&W Breaks the Veggie Mold with Masala Burger Tailored for South Asian Vegetarians
To reach an underserved South Asian audience, A&W launched a four-week integrated campaign spotlighting its new Masala Veggie Burger, using a mix of Hinglish and English creative, humorous storytelling, and bold visuals to position itself as the go-to brand for genuine vegetarian options.
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