A Glimpse at the Future of Advertiser/Agency Relationships | Industry Insights | All MKC Content | ANA

A Glimpse at the Future of Advertiser/Agency Relationships

As speed increased, it became good practice to look back as we propelled ourselves forward. As we look in the rear-view mirror of 2021 and developments that shaped advertiser and agency relationships, we can get a glimpse as what’s coming ahead and best prepare ourselves. What were last year’s major drivers that made a significant difference in how advertisers and agencies collaborate with each other?