Why Marketers Need Real-Time Insights to Stay Ahead | Industry Insights | All MKC Content | ANA

Why Marketers Need Real-Time Insights to Stay Ahead

For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors — largely due to a goldmine of rich customer insights that help inform future business decisions. But times are changing, and historical insights aren’t quite as valuable as they once were.