When It Comes To Brand Suitability, Not All Walled Gardens Are Created Equal | Industry Insights | All MKC Content | ANA

When It Comes To Brand Suitability, Not All Walled Gardens Are Created Equal

Today’s open web largely functions the way it has for 20 years. Meanwhile, modern walled gardens didn’t exist 20 years ago. As with humans, platform youth is the launch pad for sharp, quick, often divergent growth. The walled garden landscape is always evolving, with each of them offering a discrete experience.